Betano Named Official Sponsor of 2025 Women’s Copa América

Kaizen Gaming-owned Betano has been confirmed as the Official Sponsor of the 2025 Copa América Femenina, the premier continental women’s football tournament organized by the Confederación Sudamericana de Fútbol (CONMEBOL). The event will take place in Ecuador from July 12 to August 2, bringing together 10 national teams from across South America.

This sponsorship marks a continuation of Betano’s partnership with CONMEBOL’s flagship competitions, a relationship that began in 2024 and extends through 2028. For the 2025 edition of the Copa América Femenina, Betano will introduce an‘MVP Betano’ award, presented to the best player in each match throughout the tournament.

• Betano is the Official Sponsor of the 2025 Copa América Femenina, held in Ecuador from July 12 to August 2.

• The company will award an MVP prize to the best player of every match during the tournament.

• The sponsorship reflects Betano’s ongoing partnership with CONMEBOL and its commitment to supporting the growth of women’s football in South America.

The Copa América Femenina has grown significantly in stature and competitiveness, reflecting the broader global rise of women’s football. Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, highlighted the importance of the partnership: “Sponsoring CONMEBOL Copa América Femenina 2025 is very important for us, as we continue supporting the development of football globally and women’s football in particular. It is amazing to see how the competition has grown in size and strength, while showcasing the skills of some of the world’s best female footballers.”

CONMEBOL President Alejandro Domínguez also emphasized the tournament’s role in promoting women’s football across the continent. He said, “South American women's football is experiencing an extraordinary moment. Each edition of the CONMEBOL Copa América Femenina showcases the growth of talent, passion, and commitment of our players – true ambassadors of the sport and a source of inspiration for millions of girls across the continent and around the world. Having Betano's support encourages us to continue raising the level of the tournament and to provide more opportunities for our athletes to shine on the field and keep leaving their mark both on and off the pitch.”

 

Sponsoring CONMEBOL Copa América Femenina 2025 is very important for us, as we continue supporting the development of football globally and women’s football in particular.

The Future

Betano’s sponsorship of the Copa América Femenina complements its broader engagement in South American football. Earlier this month, the company was named the official South American partner for the FIFA Club World Cup 2025, further expanding its footprint in major regional and global football events.

The 2025 Copa América Femenina is set to be a pivotal event for women’s football in South America, with the added visibility and incentives from sponsors like Betano expected to enhance the tournament’s profile and competitive intensity. The introduction of the MVP award for each match aims to spotlight individual excellence and contribute to growing fan engagement in the women’s game.