Relax Gaming Expands in New Jersey with PlayStar Partnership

Online casino content supplier Relax Gaming has announced a significant partnership with PlayStar Casino in New Jersey. This collaboration marks a crucial step in Relax Gaming’s ongoing efforts to establish its brand, RLX Gaming, as a leading force in the region's rapidly growing online casino sector.

Since RLX Gaming's entry into the U.S. market in December 2023, the company has experienced impressive growth, particularly in New Jersey, a key hub for online gambling. The partnership with PlayStar Casino is expected to further accelerate this momentum, expanding RLX Gaming's reach to a broader audience within the state.

Martin Stålros, CEO of Relax Gaming, highlighted the importance of this partnership in a recent statement: “We have enjoyed wonderful growth in New Jersey since launching last December, with our content resonating well with the ever-growing online demographic. This partnership with PlayStar ensures we are well-positioned to gain even more momentum in the region.”

PlayStar Casino, which launched its online platform in New Jersey in 2022, has quickly become a recognized brand in the market, known for its extensive game selection and player-focused rewards programs. The casino currently offers over 600 games, providing a diverse range of entertainment options for its users. The addition of RLX Gaming’s content portfolio is expected to enhance PlayStar’s offerings, delivering a more varied and engaging experience for players.

Dan Alexander, Chief Operations Officer of PlayStar Casino, expressed enthusiasm for the new partnership: “RLX Gaming’s entry into New Jersey has been impressive to see, and it has established an outstanding reputation. We are thrilled to integrate an outstanding content portfolio into our offering and bring unmatched experiences to our player base.”

This partnership with PlayStar Casino is the latest in a series of strategic expansions by Relax Gaming in the U.S. market. Earlier in 2024, the company partnered with BetMGM Online Casino, going live in both New Jersey and Pennsylvania. The Pennsylvania launch followed RLX Gaming's approval by the Pennsylvania Gambling Commission Board in May 2024, marking another critical milestone in the company’s North American growth trajectory. Additionally, in March 2024, Relax Gaming deepened its U.S. presence through a partnership with Light & Wonder, further establishing itself as a prominent player in the industry.

Relax Gaming's extensive portfolio, featuring over 4,000 online casino games, has been a key driver of its success. The selection includes high-performing online slots and a broad array of content developed by third-party studios through its partnership programs. This diverse offering has enabled RLX Gaming to cater to a wide range of player preferences, helping the brand quickly gain traction in the competitive North American market.

 

“We have enjoyed wonderful growth in New Jersey since launching last December, with our content resonating well with the ever-growing online demographic. This partnership with PlayStar ensures we are well-positioned to gain even more momentum in the region.”

 

Conclusions

As the U.S. iGaming industry continues to expand, Relax Gaming's strategic partnerships and growing content library position the company to become a major force in the market. The collaboration with PlayStar Casino is expected to significantly enhance RLX Gaming's visibility and player engagement in New Jersey, setting the stage for continued growth in the region and beyond.

With these developments, Relax Gaming is not only expanding its geographical footprint but also reinforcing its commitment to providing top-tier gaming experiences. The company's focus on strategic partnerships and content diversity reflects its ambition to lead in the evolving North American online casino space.