Michigan Online Sports Betting Revenue Hits Record

Michigan’s online gambling market delivered another strong performance in November, led by a record-breaking month for online sports betting, even as overall revenue dipped slightly from October’s all-time high.

According to data released by the Michigan Gaming Control Board (MGCB), gross online gambling revenue from sports betting and iGaming totaled $335.7 million in November. This represented an 18.1% increase year-on-year, underscoring the continued expansion of the state’s digital gambling sector. However, the total fell 4.7% short of October’s record haul, reflecting a slowdown in iGaming after several months of exceptional growth.

 

Sports Betting Sets a New High

Online sports betting was the standout performer in November. Gross sports betting revenue reached $87.3 million, marking the highest monthly total on record for the state. The figure surpassed the previous peak of $83 million set in January, highlighting a resurgence in betting activity despite a slight decline in total wagering.

Michigan players placed $631.1 million in online sports bets during the month, down 2.9% from November last year. Despite the lower handle, operator profitability improved significantly, resulting in a gross hold of 13.83%. After accounting for promotional spending, adjusted gross receipts produced a lower but still robust hold of 10.25%. Adjusted gross receipts across the entire online gambling market reached $298 million, up 24% year-on-year, although still below October’s $310.9 million. Adjusted sports betting receipts surged 74.7% compared to last year, reflecting tighter promotional strategies and stronger operator margins.

While sports betting took the spotlight, iGaming remained the primary revenue driver overall. Gross iGaming revenue totaled $248.4 million, an increase of 9.9% year-on-year, but well below October’s record-setting $278.5 million. Adjusted iGaming gross receipts climbed 14.7% from last year, reinforcing the sector’s long-term growth trend even as month-on-month performance softened.

FanDuel, in partnership with MotorCity Casino, maintained its dominant position in Michigan’s online gambling market. In sports betting, the duo generated $39.3 million in gross receipts and $28.2 million in adjusted receipts from a $234.9 million handle, translating to a 16.73% gross hold. DraftKings, partnered with the Bay Mills Indian Community, ranked second with $23.8 million in gross and $19.9 million in adjusted receipts. With a handle of $186.7 million, the operator recorded a 12.75% hold.

BetMGM completed the top three, reporting $10.5 million in gross revenue and $6.7 million in adjusted revenue from $85.1 million in wagers, equating to a 12.34% hold. In the iGaming segment, FanDuel and MotorCity also led the market with $71.8 million in gross receipts and $67.5 million adjusted revenue. MGM and BetMGM followed closely with $63 million gross and $59.2 million adjusted, while Rush Street Interactive, partnered with the Little River Band of Ottawa Indians, placed third with $22.7 million in gross receipts.

 

Tax Contributions Remain Substantial

The state collected $53 million in total taxes and payments from online gambling activities in November. Of this, $48.5 million came from iGaming taxes and fees, while $4.5 million was generated by sports betting. Detroit’s three commercial casinos contributed an additional $14.4 million, alongside $5.5 million paid to tribal governing bodies. Revenue from Detroit’s three commercial casinos — MGM Grand Detroit, MotorCity Casino and Hollywood Casino at Greektown — totaled $108.2 million, flat compared with November last year.

Slots and table games revenue edged up 0.1% to $106.5 million, while qualified adjusted gross receipts from sports betting declined 10.8% to $1.7 million. With $14.4 million in bets placed, Detroit casinos recorded a sports betting hold of 11.81%. MGM Grand Detroit remained the market leader with a 47% share, followed by MotorCity Casino at 30% and Hollywood Casino at Greektown with 23%.

 

Michigan’s online gambling market continued to show strong year-on-year growth in November, led by a record-setting month for online sports betting

 

Outlook

November’s results highlight the evolving balance within Michigan’s online gambling market. While iGaming continues to underpin overall revenue, sports betting’s record performance demonstrates its growing profitability when supported by disciplined promotional strategies. As the market matures, future growth may depend less on record-breaking handles and more on sustained margins and regulatory stability.