Interview with Wazdan – Quality Leeds to Success

We believe a partnership should never be a gamble – Adrianna Szczepaniak, Wazdan’s Senior Account Manager

How does Wazdan ensure that its games are fair and trustworthy for players, particularly in the context of the company's expansion into new markets?

Mrs. Szczepaniak: Our growth is rooted in trust and sustainability. Wazdan upholds the highest standards of fairness and trustworthiness for players through rigorous adherence to Responsible Gaming Standards. Our commitment is further solidified by obtaining certifications from renowned regulatory institutions like Gaming Labs International and Gaming Associates, ensuring that players can enjoy our games with confidence, especially in new markets. Offering products in over 25 jurisdictions around the world is a testament to our commitment to responsible gaming.

How does Wazdan approach game development, and what steps does the company take to ensure that its games are both innovative and appealing to players?

Mrs. Szczepaniak: Wazdan takes a pioneering approach to game development, staying ahead of the curve by conceiving inventive ideas and math models, engineering the world's most thrilling gaming experiences. Our commitment to innovation ensures that our games not only captivate players but also redefine the standards of excitement in the industry.

Please, name three qualities required for a software development company to be successful in today’s online casino game development industry

Mrs. Szczepaniak: Success in today's online casino game development industry hinges on three crucial qualities. Firstly, a commitment to continuous innovation sets companies apart, creating games that redefine player experiences. Second, adaptability to evolving technologies and market dynamics is essential for staying ahead. Lastly, maintaining strict regulatory compliance builds trust, ensuring games meet industry standards and legal requirements. At Wazdan, we don’t bet on success – we engineer it.

What are some of the most notable trends and changes that you have seen in the online gaming industry over the past few years, and how has Wazdan adapted to these changes?

Mrs. Szczepaniak: In recent years, two notable trends in the online gaming industry have been the increasing demand for gameplay customisation and a growing focus on mobile gaming. At Wazdan, we have adeptly addressed these shifts. Recognising the desire for personalised experiences, we introduced the Freedom of Choice™ suite, incorporating features like Volatility Levels™ and Chance Level™, allowing players to tailor their gameplay. Additionally, our commitment to a mobile-first approach is evident in our Extremely Light series, specifically designed to enhance the gaming experience for mobile users.

How does Wazdan work with operators to customize its games to their specific needs, and what kinds of tools does the company offer to help operators maximize their revenue potential?

Mrs. Szczepaniak: Wazdan collaborates closely with operators to meet their unique requirements, offering powerful tools for revenue optimisation. Our award-winning Mystery Drop™ promotional tool allows operators to tailor promotions to specific player segments, enhancing engagement and revenue potential. Additionally, our seasonal Network Promotions, like the upcoming Mystery Drop™ Network Promotion with €4,000,000 in cash prizes, provide operators with impactful opportunities to maximise player retention and enhance their KPIs.

What are some of the most popular games in Wazdan's portfolio, and what do you think makes these games particularly appealing to players?

Mrs. Szczepaniak: Wazdan's portfolio boasts several popular games, each uniquely appealing to players. Mighty Wild™: Panther stands out with its immersive jungle theme, high-quality graphics, and enticing features like Cash Infinity™ and Wild Rampage™. The Coins™ series, known for its Hold the Jackpot™ feature with Cash Infinity™ and distinctive game mathematics, has gained significant popularity. Additionally, Mighty Fish™: Blue Marlin captivates players with its ocean theme and a winning combination of Free Spins, Cash Out and the Collect to Infinity™ features, ensuring guaranteed thrills.

How does Wazdan balance innovation with accessibility and ease of play in its game development process?

Mrs. Szczepaniak: We achieved a delicate balance between innovation and accessibility by introducing the Extremely Light series. This innovative approach merges cutting-edge features with user-friendly accessibility, offering players their favourite titles in a sleeker, more energy-efficient design that ensures faster loading times.

What about the balance of the need for innovation with the desire to create games that have broad appeal to a wide range of players?

Mrs. Szczepaniak: The example of the Coins series shows how different the games in this series can be. Each one has different extra features, a different number of rolls, and bigger winnings. There is something for every player and we are only talking about one series of games. Under the banner of Online gaining™, there is a wide variety of titles tailored to the many different profiles of players.

In the present, what are some of the biggest challenges that Wazdan faces in the online gaming industry, and how does the company plan to address these challenges going forward?

Mrs. Szczepaniak: We acknowledge the challenge of standing out in a crowded market and attracting the attention of both operators and players. We have recently undergone a rebranding, with a new slogan – Online gaining™ – at the forefront of this exciting change. By refreshing our brand image, we aim to enhance recognition and solidify our position as a distinctive and sought-after player in the online gaming industry.

We create games for businesses but don’t treat business like a game. We believe a partnership should never be a gamble. Therefore, behind the iGaming experiences we provide are hard numbers and hundreds of satisfied partners.

How does Wazdan approach responsible gaming practices, and what steps does the company take to promote responsible gaming among players?

Mrs. Szczepaniak: We are dedicated to promoting responsible gaming practices through multiple avenues. In addition to certifying all our games through renowned regulatory organisations, we actively participate in initiatives like Safer Gambling Week in the UK and Ireland. By engaging in such efforts, we contribute to fostering a safer gaming environment and raising awareness about responsible gaming among players.

What do you perceive as the future of the online gaming industry, and how is Wazdan positioning itself to stay ahead of the curve?

Mrs. Szczepaniak: At Wazdan, we envision a dynamic future for the online gaming industry, marked by a continuous flow of innovative game releases, increased event participation, and the pursuit of industry recognition through award nominations and wins. Our extensive rebranding not only introduces new opportunities but also reinforces our commitment to delivering top-notch products and services.

In the realm of Network Promotions, 2023 was just the beginning. We are set to dominate the scene with new solutions, promotional tools, and advanced software in the coming year. Stay tuned for exciting developments as Wazdan positions itself to stay ahead of the curve in the ever-evolving landscape of the online gaming industry.

Finally, can you tell us about any exciting new projects or initiatives that Wazdan has in the works for the coming months and years?

Mrs. Szczepaniak: In 2024, Wazdan is embarking on an exciting journey of revitalization, reaffirming our commitment to creativity and the creation of thrilling player experiences.

As engineers in the iGaming sector, our goal is to revolutionise the slot gaming landscape by incorporating state-of-the-art software, distinctive features, and captivating gaming adventures that establish fresh benchmarks in the industry. Our roadmap for the second and third quarters will be released shortly and let me tell you – both players and operators are in for a treat.

We also plan to expand into newly regulated markets, including Argentina. Our games are attracting more and more players around the world, which is why we believe being live in many regulated territories is key to our continuous growth.

Stay tuned for the unveiling of these exciting initiatives in the coming months and years.