Competitive Play: Amusnet’s Royal Coins Saga in Italy

Competitive Play: Amusnet’s Royal Coins Saga in Italy

Amusnet

Rated 90.08/100%

139 Casinos
195 Games | 13 Live Games

All Casinos

Number of games

195

Country

Bulgaria

Founded

2016

• Live Games
• Slots
• Table Games

Amusnet has taken a significant step in consolidating its position in the Italian iGaming market following the completion of its Royal Coins Saga tournament, which ran throughout July. Organized in partnership with over 20 operators and featuring a €20,000 prize pool, the campaign attracted a broad base of participants, signaling strong interest in structured competitive events within this market.

The initiative was supported by Amusnet’s Tournament Tool, a recently launched solution that allows operators to design fully customizable events. The tool enables adjustments to tournament parameters such as rules, timing, ranking systems, and prize distribution, while incorporating a real-time leaderboard for transparency. Its design prioritizes flexibility, allowing operators to tailor campaigns according to market conditions and audience preferences. For operators, this functionality represents a practical mechanism to increase engagement without adding operational complexity.

Amusnet’s approach illustrates a broader trend in regulated markets where interactive campaigns are emerging as a key engagement strategy. Traditional methods of retaining players are being supplemented by dynamic formats, with tournaments gaining traction as a means of sustaining activity over extended periods. The adoption of these solutions suggests that suppliers are focusing on building ecosystems that encourage consistent participation rather than relying solely on content releases.

The Royal Coins Saga tournament featured eight games that demonstrated consistent performance in Italy. Titles such as Shining Crown, Royal Secrets, and Extra Crown featured alongside variations including 20 Extra Crown, Coin Gobbler, 20 Golden Coins, 40 Golden Coins, and 100 Golden Coins. These games are part of Amusnet’s portfolio known for familiar themes and straightforward mechanics, elements that often resonate in markets where recognition and trust remain influential in player decision-making.

The campaign was promoted under the slogan “Gioca, Conquista, Regna” (Play, Conquer, Rule), reflecting the competitive nature of the event. Operators involved in the campaign amplified its visibility through integrated marketing efforts, which helped maintain engagement during the month-long run.

Commenting on the initiative, Polina Nedyalkova, Director at Amusnet Italy, noted the company’s ongoing commitment to its local strategy. “Italy continues to be a key market for us as we aim to expand our footprint and diversify our offering. Campaigns like Royal Coins Saga are an important part of how we deliver value to our partners and their customers,” she stated.

From an industry perspective, the success of this campaign underlines the growing importance of tournament-driven engagement in Europe’s regulated markets. These initiatives enable suppliers to collaborate closely with operators in developing tailored strategies that meet compliance requirements while maintaining player interest. The ability to offer customizable structures, combined with transparent tracking tools, positions tournaments as a practical solution for markets where retention is increasingly challenging under strict regulations.

The positive outcome in Italy also signals that Amusnet is likely to invest further in similar activities as part of its European expansion strategy. While details of upcoming projects have not been disclosed, the company has confirmed plans to launch additional campaigns designed to strengthen its partnerships and extend its market presence. This direction aligns with a broader move within the industry toward creating engagement models that integrate seamlessly with operator platforms while adhering to local standards.

Italy remains one of the most competitive regulated markets in Europe, with high levels of oversight and strong rivalry among both operators and suppliers. In this context, initiatives like the Royal Coins Saga tournament demonstrate how structured engagement campaigns can serve as differentiators. They enable companies to deliver measurable value and foster more sustained interactions, moving beyond content variety.