Bet365 Expands Operations Into Arizona

Bet365, a prominent player in the sportsbook industry, has recently expanded its reach by launching its services in Arizona, marking a notable achievement as the company's ninth state of operation in the United States. This strategic move follows closely on the heels of its successful entry into the Indiana market on January 30, facilitated through a partnership with French Lick Casino.

The Arizona sports betting market holds considerable significance for bet365, representing yet another milestone in its expansion efforts. Notably, Arizona marks the third state entry for the company within the past three months alone, underscoring its rapid growth trajectory in the dynamic landscape of US sports betting. Prior to Arizona, bet365 made a significant entry into Louisiana in November, further strengthening its foothold in key markets across the country.

Key Points

• Bet365 expands its US presence with launch in Arizona, marking its ninth state of operation in the country.
• The sportsbook operator enters Arizona through a partnership with the Ak-Chin Indian Community, becoming the 17th operator in the state's sports betting market.
• Bet365 offers enticing welcome offers for eligible players in Arizona, including a “First bet safety net” and $150 in bonus bets, along with a range of features on its sportsbook app.

Among the other states where bet365 operates include Colorado, Iowa, Kentucky, New Jersey, Ohio, and Virginia, highlighting the company's widespread footprint across the nation. To establish its presence in Arizona, bet365 partnered with the Ak-Chin Indian Community, positioning itself as the 17th operator in the state's burgeoning sports betting market. The timing of the launch aligns strategically with the upcoming Super Bowl weekend, offering Arizona residents a timely opportunity to engage with the platform.

“Bet365's entry into Arizona amplifies competition, promising an exciting array of choices for sports enthusiasts in the state.”

Bet365's entry into Arizona brings exciting opportunities for sports bettors, with the operator offering two enticing welcome offers for eligible players aged 21 and above. The “First bet safety net” provides $2,000 in bonus bets, with wagers refunded in Bonus Bets if the bet loses. Alternatively, players can opt for $150 in bonus bets for wagering $5, upon setting up an account and depositing a minimum of $10.

The Expansion

The bet365 sportsbook app, available for download in Arizona, boasts a range of features including same-game parlays, cash out, and edit bets. Additionally, players can enjoy bet boosts, super boosts, and same-game parlay profit boosts across various sports and leagues, including the highly anticipated Super Bowl.

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As Arizona gears up to welcome new operators like bet365, the Arizona Department of Gaming (ADG) is gearing up to kick off the application process for event wagering licenses. Scheduled to commence later this month, the application window, spanning from Feb. 16 to Mar. 4, will provide tribes and professional sports franchises alike with opportunities to partake in the state's dynamic sports betting landscape.

Bet365's acquisition of a sports betting license from the ADG in August 2023 exemplifies its dedication to regulatory compliance. This move not only highlights the company's commitment to upholding industry standards but also positions it for sustained growth and prosperity in the ever-evolving US sports betting market.