Amusnet Rolls Out Bonus Platform

Amusnet Rolls Out Bonus Platform

Amusnet

Rated 90.08/100%

144 Casinos
195 Games | 13 Live Games

All Casinos

Number of games

195

Country

Bulgaria

Founded

2016

• Live Games
• Slots
• Table Games

Amusnet has introduced a new system designed to change how operators approach rewards and promotional campaigns. The Bonus Platform consolidates bonus management into one framework, offering operators tools to distribute, track, and customise incentives across both slot and live casino products.

The platform is built to address two long-standing challenges: the complexity of running promotions across multiple channels and the need for operators to adapt bonuses to different audiences. By combining automation with manual awarding options, the Bonus Platform enables campaigns to run efficiently while leaving space for targeted adjustments. Its reporting functions are designed to provide immediate insight into player activity and campaign results, enabling operators to monitor outcomes in real-time.

According to Lazar Agatonovic, Chief Technology Officer at Amusnet, the project was conceived not just as a promotional tool but as an operational engine. He noted that the system gives operators flexibility in shaping campaigns and ensures that rewards can be adapted quickly to fit evolving business strategies. Agatonovic also highlighted that the platform will continue to expand, with new bonus formats expected to be added in later stages.

At launch, the system includes several categories of rewards. Free Spins remain a central feature, allowing slot promotions to be configured with ease. The Free Buy Bonus introduces the option of giving direct access to in-game bonus rounds, thereby bypassing the need for players to unlock them through standard gameplay. Lucky Spins are automatically distributed under set conditions, rewarding players instantly when criteria are met. Golden Chips provide an equivalent mechanic for live table games, allowing operators to extend promotional campaigns into the live casino environment.

The decision to design a system that spans both slots and live casino content reflects a wider industry move toward cross-vertical solutions. Rather than treating each vertical separately, operators are increasingly seeking systems that can cover their full portfolio. The Bonus Platform positions itself as one such integrated solution, offering continuity across formats while giving operators the ability to differentiate their campaigns.

From a regulatory perspective, the system also aligns with the industry’s need for transparency and compliance. With gambling authorities placing greater emphasis on responsible promotional activity and more transparent reporting, centralised tools have become more valuable. Real-time monitoring enables operators to not only track performance but also maintain oversight of compliance requirements.

Commercially, the platform is positioned as a response to the intensifying competition for player retention. Operators are under pressure to design campaigns that extend player activity without relying on standardised offers. By offering a variety of bonus types, the Bonus Platform provides opportunities to develop layered promotional strategies that appeal to different audiences in distinct ways. For example, Lucky Spins can be structured to reward ongoing activity, while Golden Chips may target audiences who gravitate toward live dealer play.

Another notable element of the platform is its balance between automation and manual awarding. Automated systems reduce the administrative workload of running promotions at scale, but manual awarding remains essential for cases where personalised rewards are necessary. This dual approach highlights the flexibility of the platform and acknowledges the importance of both operational efficiency and targeted incentives.

Looking ahead, Amusnet’s strategy seems to extend beyond game development and into broader operational support for its partners. By building infrastructure that manages rewards, the company is positioning itself as a supplier not just of content but of systems that facilitate operator growth. The Bonus Platform may therefore represent an early step in a wider shift, where technology providers expand into services that directly address operational challenges.

For operators, the introduction of the Bonus Platform raises the prospect of reshaping how promotional campaigns are structured. Instead of relying on separate tools for each vertical or campaign type, the system offers a centralised framework designed to scale with their needs. As more bonus types are added and regulations continue to evolve, its adaptability will likely become one of its most tested features.