Amusnet Joins Forces with inbet in Bulgaria

Amusnet Joins Forces with inbet in Bulgaria

Amusnet

Rated 90.08/100%

144 Casinos
195 Games | 13 Live Games

All Casinos

Number of games

195

Country

Bulgaria

Founded

2016

• Live Games
• Slots
• Table Games

Amusnet has entered a new phase of its growth strategy by linking up with Bulgarian operator inbet, expanding its activity from the digital space into land-based venues. The collaboration provides an opportunity for Amusnet to position its content and technology inside physical halls, marking a deliberate move to align its strong online presence with a tangible footprint in the country’s casino sector.

The agreement covers the installation of 46 Amusnet slot cabinets of the Type S 27 model. These have already been distributed across all 11 inbet gaming halls situated in 10 different cities, including major hubs such as Sofia, Plovdiv, and Varna, as well as regional locations like Velingrad and Veliko Tarnovo. By supplying machines built domestically to meet international standards, Amusnet demonstrates a dual focus on local relevance and global competitiveness.

What makes this step notable is the way Amusnet has chosen to transfer its portfolio into the land-based setting. The cabinets come equipped with more than 40 slot titles already familiar to many players online. These include releases such as Stoichkov #8, 20 Golden Coins, Bulky Fruits, and Extra Crown. This approach ensures that titles with existing recognition in digital environments are now available within physical halls, linking both markets under a single provider’s brand.

The company has described this partnership as an extension of a long-standing relationship with inbet. According to Rosen Videnov, Land-based Sales Manager at Amusnet, the two companies have built cooperation on trust, and the transition into land-based halls is regarded as a natural progression. For inbet, the move follows earlier collaborations, such as the joint Premium Lemons campaign, which strengthened ties and demonstrated the benefits of combined initiatives. Chief Marketing Officer Slavcho Papalezov highlighted that Amusnet’s slot cabinets now allow inbet to diversify its halls with technology and titles that already hold strong visibility in Bulgaria.

The strategic weight of this move goes beyond the distribution of cabinets. It reflects a broader industry tendency where providers that have gained recognition in digital markets seek to diversify into offline operations. In Bulgaria, where both online and land-based gambling are subject to regulation, this dual approach allows companies to balance two revenue streams while maintaining consistent branding across platforms.

For Amusnet, manufacturing cabinets locally is also a significant choice. It reinforces the provider’s commitment to the domestic market while ensuring the product is built to align with international casino floor standards. This decision may strengthen Amusnet’s position not only as a content supplier but also as a hardware producer with regional expertise.

Inbet, on its side, benefits from strengthening its halls with content already embedded in Bulgaria’s online gambling culture. By introducing games that have established recognition, the operator adds continuity between digital and physical settings, a factor that can support customer retention while appealing to new audiences.

The Bulgarian gambling sector has been steadily evolving, with operators and suppliers looking to integrate both online and land-based offerings. The cooperation between Amusnet and inbet fits within this context, serving as an example of how partnerships can extend beyond software into broader, multi-channel strategies. The rollout of cabinets also represents a visible investment in the infrastructure of land-based halls, at a time when the market is becoming increasingly competitive.

The cooperation between Amusnet and inbet illustrates how suppliers and operators can link digital growth with physical expansion. By distributing a portfolio that players already know from online platforms, Amusnet ensures continuity of content, while inbet strengthens the diversity of its halls. The result is not only a technological deployment but also a strategic alignment that connects two different arms of the gambling industry.