Amusnet Expands Iberian Reach

Amusnet Expands Iberian Reach

Amusnet

Rated 90.08/100%

144 Casinos
195 Games | 13 Live Games

All Casinos

Number of games

195

Country

Bulgaria

Founded

2016

• Live Games
• Slots
• Table Games

Amusnet has taken a deliberate step in reinforcing its position in Southern Europe by going live on GoldenPark’s online platforms in both Spain and Portugal. The move marks a coordinated dual launch that broadens the supplier’s presence across the Iberian markets, highlighting the role of regional partnerships in the company’s broader expansion strategy.

GoldenPark, a brand with deep roots in the entertainment sector and a decade-long record in Spain’s online market, has become a trusted name among digital casino operators. Its entry into Portugal more than two years ago extended that reputation into a neighboring jurisdiction, where it quickly established itself as a notable competitor. For Amusnet, aligning with GoldenPark offers both visibility and credibility, given the operator’s established position and longstanding relationship with players.

The collaboration is not a simple replication of content across borders. Instead, Amusnet has adopted a tailored approach, curating distinct sets of titles for each country. In Spain, the partnership introduces games such as 20 Extra Crown, 20 Golden Coins, Orient Story Deluxe, 100 Power Hot, and Secrets of Cairo. Portuguese players, on the other hand, gain access to a lineup that includes 20 Golden Coins, Cocktail Rush, 100 Power Hot, 7 Crystals, and Hot Deco. While there is some overlap, the deliberate differentiation reflects Amusnet’s recognition that the two markets, though geographically close, respond to different player preferences.

Executives from both companies have framed the partnership as a natural alignment of objectives. Víctor Sánchez, who oversees GoldenPark’s Spanish and Portuguese operations, described the dual rollout as part of the operator’s commitment to offering content shaped around player demand and diversity. His comments suggested that the integration of Amusnet’s portfolio would reinforce GoldenPark’s positioning in both jurisdictions, providing players with greater choice while strengthening the brand’s competitive edge.

From Amusnet’s side, Managing Director for Spain, Edwin Cruz, emphasized the value of collaborating with operators that prioritize long-term player trust and satisfaction. He noted that GoldenPark represents the kind of partner capable of supporting Amusnet’s ambition to grow steadily in regulated markets, pointing to the simultaneous launch as a milestone in the company’s regional development.

The coordinated entry into Spain and Portugal illustrates how Amusnet is choosing to expand not through isolated agreements but through partnerships with operators capable of spanning multiple jurisdictions. This approach is particularly significant in Southern Europe, where cultural and linguistic ties often encourage suppliers to treat Spain and Portugal as a combined region rather than separate opportunities. By aligning with GoldenPark, Amusnet gains access to both markets simultaneously, while still respecting the differences that define each.

GoldenPark’s trajectory helps explain why the partnership carries weight. The operator’s online business in Spain has been active since 2012, providing it with a decade of experience navigating regulations and adapting to market changes. Its entry into Portugal, though more recent, has been marked by rapid growth and recognition, aided by the brand’s established reputation and commitment to customer service. These credentials make GoldenPark a strategic ally for suppliers like Amusnet that seek not only distribution but also reliable collaboration with trusted names in the industry.

For Amusnet, the move also fits into a larger pattern of securing partnerships that reinforce its reputation as a content supplier adaptable to regional needs. By differentiating between markets and tailoring portfolios, the company signals an understanding that growth in regulated jurisdictions depends as much on localization as on the strength of its game library. The partnership also underscores the company’s goal of aligning with operators that have already cultivated credibility among local players, thereby reducing barriers to entry.

Spain and Portugal are increasingly important within the broader European iGaming landscape. Both markets have matured under regulatory oversight, fostering competitive environments where operators differentiate themselves through content, service, and localized strategies. Suppliers entering these markets face not only the challenge of compliance but also the need to provide content that feels relevant to local audiences. Amusnet’s collaboration with GoldenPark, structured around simultaneous integration, represents an attempt to meet both demands in one coordinated step.

Looking ahead, the partnership may serve as a model for Amusnet’s further regional activity. By aligning with an operator capable of supporting launches across multiple jurisdictions, the company reduces fragmentation and builds a stronger regional identity. The dual rollout also illustrates how simultaneous strategies can help suppliers avoid the inefficiencies of staggered launches, instead creating momentum across neighboring markets.

The introduction of Amusnet titles to GoldenPark’s platforms in Spain and Portugal thus marks more than just a content update. It represents a deliberate effort by the supplier to deepen its role in Southern Europe, relying on a partnership that balances market reach with local awareness. As competition in both markets intensifies, the collaboration provides Amusnet with a platform for growth while giving GoldenPark a strengthened portfolio that supports its position as a regional operator.