Amusnet Showcases Cross-Channel Innovations at G2E Las Vegas

Amusnet Showcases Cross-Channel Innovations at G2E Las Vegas

Amusnet

Rated 90.08/100%

144 Casinos
195 Games | 13 Live Games

All Casinos

Number of games

195

Country

Bulgaria

Founded

2016

• Live Games
• Slots
• Table Games

The 23rd Global Gaming Expo (G2E) will take place at The Venetian Expo in Las Vegas from October 7 to 10, 2025. The annual event has become one of the key platforms for international gambling companies to present their newest projects, and Amusnet has confirmed its participation with a strategy aimed at underlining its presence across the entire casino spectrum.

The company’s stand in Las Vegas will feature online, live, and land-based offerings, reflecting Amusnet’s expansion into multiple verticals. It will also include interactive presentations, product demonstrations, and entertainment elements. The exhibition will once again use Oscar, the animated figure from the slot title Coin Gobbler, as its main character host, creating a recognizable link between the company’s content and its physical presentation.

Amusnet has placed its online portfolio at the center of the 2025 showcase. Among the headline releases is Roman Coins, a slot title that has already gained traction in several markets. The game will be accompanied by a wider library of slots, including both recent and upcoming titles such as Candy Palace, 20 Pirate Bombs, Extra Crown Classic Buy Bonus, Tiki Tiki Boo Boo, 100 Golden Coins, Latin Heart, Hot Deco, Stoichkov#8, and Coin Gobbler. By displaying both established and new entries, the company intends to demonstrate its ongoing rhythm of releases and the variety of formats that operators can integrate.

One of the main developments that Amusnet is bringing to Las Vegas is the launch of its Bonus Platform. Built as a flexible system for operators, the platform is designed to simplify promotions, increase player retention, and provide adaptable campaign tools. This is complemented by the Golden Coins Link jackpot network and the introduction of Cash Bomb, a new feature attached to the existing Jackpot Cards mechanic. Taken together, these elements aim to enhance operator strategies by integrating entertainment-focused mechanics with systems that foster longer-term revenue growth.

The Las Vegas exhibition will not be limited to digital content. Amusnet is also directing attention to its Live Casino division. A newly introduced title, Candy Wheel, will be presented at G2E for the first time. The game follows the trend of live show formats, combining a strong theme with hosting elements and varied gameplay outcomes. The company will also feature Vegas Roulette 500x, Extra Crown Deluxe Live, Football Thrill, and Showtime Roulette, which represent its ongoing commitment to expanding its live content offerings.

The land-based segment of the portfolio will also be strongly represented. Amusnet’s cabinets, Type S 32 and Type S 50, will be on display in Las Vegas, both of which operate the four-level progressive Jackpot Cards Plus system. The cabinets are powered by the AmuseBox platform and feature a catalogue of over 50 games. In addition to its current cabinets, Amusnet will reveal prototypes still in development, including bartops, betting terminals, and a dedicated roulette machine. By including prototypes, the company signals that it is looking beyond immediate releases and continuing to invest in product diversification for land-based environments.

Entertainment activities are also part of the company’s exhibition strategy. A quiz based on the career of Bulgarian football legend Hristo Stoichkov will be open to attendees, with the opportunity to win exclusive prizes, including signed memorabilia. This reflects Amusnet’s efforts to integrate external partnerships into its brand and connect gaming content with broader cultural and sporting themes.

Irina Rusimova, Chief Commercial Officer of Amusnet, emphasized that the G2E presentation is not only about unveiling games but also about establishing a dialogue with industry partners. She explained that the company’s direction for 2025 is focused on aligning product innovations with operator needs, ensuring that new mechanics and platforms deliver measurable value while maintaining a broad entertainment appeal for end-users.

Stand #4423 at The Venetian Expo will serve as the company’s hub throughout the four-day event. Visitors will be guided through the showcase by Oscar, maintaining a consistent branding theme. For Amusnet, this year’s G2E is positioned as both a product launchpad and a networking forum where the company intends to explore new collaborations and reinforce existing ones.

The broader significance of Amusnet’s presence in Las Vegas lies in its effort to strengthen its identity as a cross-channel provider. By balancing new online releases, innovative jackpot mechanics, live casino formats, and land-based prototypes, the company demonstrates a strategy that extends across the shifting boundaries of the global casino industry. In this way, G2E 2025 is not just a stage for presenting products but also a reference point for where Amusnet aims to move in the coming years.