Amusnet Enters Swiss Market with Competitive Campaign

Amusnet Enters Swiss Market with Competitive Campaign

Amusnet

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144 Casinos
195 Games | 13 Live Games

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Number of games

195

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Bulgaria

Founded

2016

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Amusnet has expanded its role in Switzerland’s regulated online gambling sector by introducing its first-ever local tournament in partnership with jackpots.ch. The event represents a strategic effort to integrate its promotional tools into a market that has seen steady growth since regulation began in 2019.

The initiative introduces Swiss operators and their players to Amusnet’s Tournament Tool, a platform created to organize structured competitions while offering operators measurable results. For Amusnet, the tournament is not only a marketing campaign but also a step toward demonstrating how its engagement solutions can be adapted to local market conditions.

The competition is built around some of Amusnet’s most widely recognized slot titles, including 20 Golden Coins, Hot Deco, Candy Palace, Burning Hot, and 27 Eternal Hot. The event also encompasses the remainder of the studio’s content currently available on jackpots.ch, ensuring that participation is not limited to a narrow selection.

By relying on existing popular titles rather than new or niche games, Amusnet is positioning the tournament as a way to layer competition onto content already familiar to Swiss players. This reduces the need for additional learning curves and allows the tournament’s structure and rewards to become the central focus.

The rewards on offer illustrate an effort to align with Swiss consumer preferences. The leading participant at the conclusion of the competition will be able to select a smartphone worth CHF 1,350, a prize that combines utility with broad appeal. The second-place finisher will receive a CHF 500 Bitcoin gift card, a reflection of the continuing relevance of digital assets in Swiss consumer markets. A CHF 250 voucher from Digitec Galaxus, the country’s leading e-commerce platform, awaits the third-place participant.

Those who finish in positions four through ten will each receive CHF 50 in cash credited to their accounts, extending the incentive to a broader range of competitors. This distribution ensures that the prize pool does not remain concentrated solely at the top, thereby maintaining engagement across a wider field.

At the core of the event is Amusnet’s Tournament Tool, a promotional mechanism that allows operators to design competitions around their existing portfolios. The system can be tailored with customized rules, timeframes, ranking metrics, and prize structures, while its live leaderboard feature provides transparency throughout the competition.

For jackpots.ch, the tool offers flexibility to shape campaigns to its own requirements while collecting measurable insights about player activity. For Amusnet, the tool serves as a demonstration of its ability to supply more than just content, expanding its role into the provision of engagement infrastructure.

Hristiyan Spasov, Commercial Manager at Amusnet, has described the Swiss tournament as an important step in strengthening the company’s position within the market. His comments emphasized how structured competitions can serve both sides: players, who benefit from transparent and competitive mechanics, and operators, who gain reliable performance indicators from the campaign.

While this September tournament is the first of its kind for Amusnet in Switzerland, it is presented as the beginning of a broader series of initiatives. The company has indicated that additional campaigns and collaborations are planned, pointing toward a strategy that prioritizes steady market integration rather than one-off promotions.

Switzerland represents a relatively new but increasingly competitive regulated environment, where international suppliers are working to secure long-term partnerships with licensed operators. By introducing an event that emphasizes both content and engagement structure, Amusnet is placing itself within this landscape as a supplier aiming to contribute solutions beyond slot releases.