Amusnet Expands into Bulgaria’s Land-Based Casino Sector

Amusnet Expands into Bulgaria’s Land-Based Casino Sector

Amusnet

Rated 90.08/100%

144 Casinos
195 Games | 13 Live Games

All Casinos

Number of games

195

Country

Bulgaria

Founded

2016

• Live Games
• Slots
• Table Games

Amusnet has taken a decisive step into the Bulgarian land-based casino market through a newly announced collaboration with WINBET, one of the country’s most recognizable chains of gaming halls. The agreement brings Amusnet’s slot cabinets to dozens of locations across Bulgaria, signaling the company’s ambition to strengthen its role beyond the digital sector, where it has already established a strong foothold.

The deal introduces 170 Amusnet slot cabinets into WINBET’s national network of 36 halls spread across 20 cities, including Sofia, Plovdiv, Varna, Stara Zagora, and Blagoevgrad. With this move, Amusnet places itself directly in front of the land-based audience while WINBET gains access to a refreshed catalogue of content that has already proven successful online.

The company’s Land-based Sales Manager, Rosen Videnov, described the move as an extension of Amusnet’s development trajectory, noting that its performance in online markets now allows it to invest in new directions. His comments emphasized both continuity and progression, highlighting how longstanding cooperation and mutual trust with WINBET set the foundation for this expansion.

For WINBET, the addition of Amusnet’s cabinets represents a reinforcement of its strategy to broaden customer offerings. Chief Executive Officer Galia Borisova stated that the collaboration strengthens WINBET’s market position by diversifying its portfolio and aligning with its goal of sustained leadership in Bulgaria’s competitive casino sector.

The partnership does more than add new machines to existing halls. Amusnet’s cabinets, manufactured locally in Bulgaria, reflect an effort to link domestic production with international industry standards. They host more than 40 titles drawn from the developer’s online portfolio, including recognisable names such as Stoichkov #8, Extra Crown, Greek Fortune, Cocktail Rush, and 20 Golden Coins. By doing so, the company creates continuity between the digital environment and land-based halls, allowing familiar content to reach players in a new setting.

This approach illustrates a broader trend in the gambling industry, where distinctions between online and land-based products are becoming less pronounced. Developers that first gained traction in digital markets are increasingly seeking to establish a physical presence. In contrast, operators with established hall networks look to diversify their content with titles that already enjoy recognition online. The Amusnet-WINBET collaboration aligns perfectly with this trend, leveraging scale and shared branding to bridge the two segments.

From a strategic standpoint, the large-scale rollout across 20 Bulgarian cities demonstrates intent beyond a trial partnership. The deployment provides Amusnet with immediate visibility across the country and positions WINBET as the primary distribution channel for the company’s first significant land-based push. This rapid integration suggests the model could be replicated in other regional markets where hall-based gambling remains strong.

The timing of the agreement also reflects market realities. Bulgaria’s casino industry, like those in other Eastern European countries, has experienced parallel growth in both online and land-based channels. By connecting its online portfolio to physical venues, Amusnet is positioning itself not only as a software developer but as a comprehensive supplier capable of delivering solutions across formats. For WINBET, the collaboration helps strengthen its competitive standing at a time when operators face growing pressure to differentiate their offering in an increasingly crowded market.

While the partnership is framed as a national rollout, its significance extends beyond its geographical scope. It represents Amusnet’s attempt to build an identity as a supplier that integrates production, content, and distribution. The choice to manufacture its cabinets domestically underscores this ambition, signaling both investment in local infrastructure and confidence in scaling its land-based strategy from within Bulgaria.

The broader implications for the Bulgarian market are notable. The addition of Amusnet cabinets provides WINBET with refreshed content while giving Amusnet a visible entry point into halls across the country. More importantly, it marks a shift in how digital-first companies approach growth. By moving into the land-based space, Amusnet is creating a hybrid model that could serve as a blueprint for other developers navigating the intersection of online and offline gambling.

For the players, the change means familiar games are no longer limited to online platforms but can be found in local halls. For the industry, it shows how strategic partnerships between suppliers and operators can accelerate transitions and blur the lines between traditional and digital environments.