Amusnet and Casino.online Forge Strategic Alliance

Amusnet and Casino.online Forge Strategic Alliance

Amusnet

Rated 90.08/100%

138 Casinos
195 Games | 13 Live Games

All Casinos

Number of games

195

Country

Bulgaria

Founded

2016

• Live Games
• Slots
• Table Games

Amusnet has confirmed a new partnership with affiliate platform Casino.online, marking a move aimed at expanding its visibility across several regulated markets. The collaboration focuses on delivering structured, in-depth information about Amusnet’s game portfolio to diverse audiences, initially concentrating on Spain, Portugal, and Bulgaria.

This alliance seeks to connect players with detailed reviews and informed perspectives, reinforcing the trend of suppliers relying on affiliates to build a presence in competitive markets. The starting point of this initiative is the integration of Extra Crown Deluxe, a title positioned as a significant upgrade to one of Amusnet’s flagship slots.

At the center of this collaboration is Extra Crown Deluxe, a game that builds on the framework of its predecessor, Extra Crown, while introducing several enhancements. The updated title maintains its five-reel configuration with 20 fixed paylines but incorporates refined visual and sound design elements that align with current market expectations.

Extra Crown Deluxe is structured to retain accessibility while offering varied mechanics designed to extend engagement. Among these is the Gamble feature, which provides an option for payout multiplication under certain conditions. Additionally, the title integrates the Jackpot Cards bonus system, introducing four progressive jackpot levels into the mix. This feature is designed to complement core gameplay with incremental reward opportunities without overwhelming the base structure of the slot.

By positioning Extra Crown Deluxe at the forefront of the partnership, Amusnet signals an intention to leverage titles that combine established performance with updated design elements, ensuring continuity while introducing incremental innovation.

Amusnet’s decision to align with Casino.online reflects a broader industry movement toward cooperative marketing models that blend promotional efficiency with content-driven outreach. According to Liliya Chatalbasheva, Chief Marketing and Communications Officer at Amusnet, the initiative supports the company’s plan to strengthen engagement within regulated territories by delivering informative and market-relevant content through trusted channels.

Chatalbasheva noted that Casino.online’s ability to cater to localized preferences across multiple jurisdictions makes it an appropriate choice for the partnership. The platform’s emphasis on transparent and structured reviews aligns with Amusnet’s commitment to providing audiences with accurate information about its portfolio.

For Casino.online, the agreement reinforces its role as an intermediary that prioritizes quality and reliability. Joshua Rawlings, Head of Strategy at Casino.online, emphasized the affiliate’s objective of building relationships with providers that demonstrate operational consistency and compliance, positioning the partnership as mutually beneficial within an increasingly competitive digital environment.

This collaboration occurs against the backdrop of significant changes in the iGaming sector, where affiliates are transitioning from purely acquisition-driven models to more integrated strategies. By acting as both promotional platforms and knowledge hubs, affiliates such as Casino.online offer suppliers a way to connect with users through educational content that respects local regulatory frameworks.

For Amusnet, this approach addresses two strategic priorities: market penetration and compliance alignment. As Spain and Portugal maintain stringent oversight on promotional practices, partnerships with affiliates capable of delivering localized and structured content represent an efficient solution for market adaptation.

While Extra Crown Deluxe anchors the initial phase of this partnership, the framework suggests potential expansion. Future stages may include additional Amusnet titles, aligning with the company’s trajectory of diversifying its portfolio to meet evolving consumer expectations while maintaining a focus on transparency and user education.

The partnership between Amusnet and Casino.online reflects a measured approach to international expansion through structured content strategies and localized communication. By introducing Extra Crown Deluxe as the first title featured under this collaboration, the companies are setting a precedent for how affiliates and suppliers can work together to deliver value-driven engagement in regulated environments.