Hasbro and Evolution Strengthened Their Alliance

Hasbro and Evolution Strengthened Their Alliance

Evolution Gaming

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486 Casinos
92 Games | 92 Live Games

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Number of games

92

Country

Sweden

Founded

2006

• Live Games
• Slots
• Table Games

The relationship between established board game maker Hasbro and digital casino supplier Evolution is entering a new phase. Both companies have confirmed the signing of a long-term global agreement, granting Evolution the exclusive rights to develop online live casino and slot content based on Hasbro's game portfolio, including MONOPOLY and several other branded titles.

This new licensing arrangement extends across all territories, including the United States, and will apply to every brand within the Evolution group. That includes content developed by NetEnt, Red Tiger, Big Time Gaming, Nolimit City, Ezugi, Livespins, and Evolution's flagship division.

The foundation for this agreement rests on several existing projects that have already brought Hasbro's board game intellectual property into digital gambling markets. Evolution had previously introduced MONOPOLY Live and MONOPOLY Big Baller—two titles that integrated familiar board game mechanics into live-streamed game show formats tailored for online casino platforms. These two games marked the beginning of what has now become a deeper, more formal collaboration.

Under the terms of the newly signed contract, Evolution becomes the sole developer and distributor of online casino products inspired by a selection of Hasbro's intellectual properties. This includes not only additional MONOPOLY-branded content, but also live and slot-based interpretations of other Hasbro games. The first titles emerging from this agreement are scheduled for release starting in January 2026, with early prototypes expected to appear at the ICE Barcelona trade event that same year.

Early concepts from Evolution's development roadmap include MONOPOLY Filthy Rich, Game Night, and MONOPOLY Roulette – all of which will be built as live casino games featuring human presenters. Additional slot-based content is also in development, though specific themes and mechanics have not yet been publicly disclosed.

Hasbro has positioned this move as part of a broader strategy to expand its existing brands into new entertainment spaces targeting adult demographics. The company's Director of Gaming Relationships, Claire Hunter Gregson, commented on the strategic importance of selecting a partner capable of maintaining brand identity while adapting content for regulated gambling markets. She noted that Hasbro's selection process had been highly competitive, ultimately resulting in the exclusive agreement with Evolution due to the prior success of earlier collaborations.

From Evolution's perspective, the new deal is not simply a continuation of past efforts but an opportunity to push further into hybrid formats that intersect familiar entertainment properties with real-money gaming environments. Todd Haushalter, who serves as Chief Product Officer at Evolution, described the deal as a natural extension of ongoing creative efforts. He emphasized the collaborative nature of the relationship and acknowledged that the established success of MONOPOLY Live helped influence Hasbro's final decision.

The structure of the agreement also signals a broader trend in online gambling: the increasing reliance on recognizable intellectual properties to frame new content offerings. With the growth of regulated markets and more diverse player demographics, online casino developers are turning to established entertainment brands as a way to bridge familiarity and innovation.

In this case, Hasbro's global recognition and Evolution's established position across regulated markets create a framework where board game properties can be reintroduced to adult audiences in entirely new contexts. While traditional casino games often rely on abstract mechanics or historical references, Hasbro-branded titles carry associations tied to social interaction, nostalgia, and household familiarity.

What emerges from this collaboration will likely shape the future of branded casino content over the next few years. Evolution's broad internal ecosystem of studios—each with its own design language and development process—gives it flexibility in how Hasbro's catalog might be translated into different types of products. The inclusion of slot mechanics, live presenter formats, and cross-brand releases indicates that no single template will be applied.

As the initial slate of games begins production, Evolution has positioned itself not only as a content provider, but also as a curator of licensed entertainment. The broader implications of the deal may extend beyond any individual title. It reflects the maturation of the online gambling industry, where partnerships are evolving beyond short-term licenses and shifting toward long-term brand strategies.

Hasbro's choice to focus on exclusivity with a single developer also suggests a degree of confidence in Evolution's ability to preserve the core identity of its intellectual properties. This is essential, as both companies aim to strike a balance between creative interpretation and the expectations of audiences familiar with the source material.