SYNOT Games Enters the Swiss Market

SYNOT Games Enters the Swiss Market

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SYNOT Games

Rated 93.51/100%

84 Casinos | 118 Games

All Casinos

Number of games

118

Country

Czech Rep.

Founded

1997

• Slots

The gaming industry has witnessed a notable development as SYNOT, a well-established provider of gaming systems and casino equipment, successfully entered the Swiss market. This strategic move began with the installation of SYNOT's products at Casino Admiral Mendrisio, introducing a fresh wave of gaming experiences to Swiss players.

SYNOT's entry into the Swiss market started with the deployment of its Eclipse FL-32 cabinets, integrated with the latest version of the Firebird Red gaming system. This gaming system includes a wide range of original games, featuring six Hold & Respin titles and more than 40 classic games. Following the successful initial installation at Casino Admiral Mendrisio, SYNOT expanded its presence by launching Firebird slots at St. Gallen Casino.

The Swiss casino market is known for its strict regulations and competitive nature, making SYNOT's entry a significant achievement. Miroslav Valenta Jr., Sales Director of SYNOT Group, emphasized that operating in Switzerland requires compliance with GLI-11 certification standards, including specific certification transfers for the Swiss market. SYNOT's adherence to these requirements demonstrates its commitment to regulatory compliance and operational integrity.

SYNOT's venture into the Swiss market aligns with its omni-channel strategy, which integrates both online and land-based gaming sectors. The company already operates online slots in Switzerland in collaboration with various operators. By introducing the Firebird Red gaming systems in physical casinos, SYNOT enhances its presence in the Swiss gaming landscape, providing players with a consistent and engaging gaming experience.

SYNOT's ambitions in Switzerland extend beyond the initial installations. The company aims to gradually introduce its products across all Swiss casinos. Valenta Jr. expressed optimism about the positive reception of SYNOT's offerings and acknowledged the strong support from their exclusive distributor for Germany and Switzerland, E-Systems.

Thomas Steuer, Sales Director of E-Systems, highlighted the significance of the partnership with Casino Admiral Mendrisio, which facilitated SYNOT's swift entry into the Swiss market. He emphasized the goal of expanding SYNOT's presence to other Swiss casinos, confident that SYNOT's products will become a regular feature in the Swiss casino product mix.

SYNOT's successful entry into the Swiss market has several implications for the online casino industry. First, it illustrates the potential of omnichannel strategies, where operators leverage both online and offline platforms to engage a broader audience. This approach enhances brand visibility and provides a seamless gaming experience across different formats.

Secondly, SYNOT's adherence to strict regulatory standards sets a model for other gaming providers aiming to enter regulated markets. Compliance with local regulations, such as the GLI-11 certification, is crucial for gaining trust and establishing a presence in competitive markets like Switzerland.

Lastly, the integration of advanced gaming systems like Firebird Red into land-based casinos signifies a shift towards innovation and modernization in the casino industry. As players increasingly seek quality gaming experiences, providers must continuously update their offerings to meet these demands.

SYNOT's expansion into the Swiss market is part of a broader trend of growth and diversification in the global gaming industry. The company's move reflects a strategic effort to tap into new markets and expand its reach. This can lead to increased competition among gaming providers, driving innovation and improvements in gaming technology and services.

The introduction of new gaming systems and products in Switzerland also has the potential to influence gaming trends and preferences. As players become familiar with SYNOT's offerings, there could be a shift in demand towards more interactive and feature-rich gaming experiences. This, in turn, can prompt other providers to enhance their product portfolios to remain competitive.

SYNOT's strategic entry into the Swiss market marks a significant milestone in the casino industry. SYNOT has established a strong foothold in a lucrative and highly regulated market by introducing advanced gaming systems and adhering to stringent regulatory standards. This move expands SYNOT's presence and underscores the importance of omni-channel strategies and regulatory compliance.

As SYNOT continues to roll out its products across Swiss casinos, the company is positioned to become an integral part of the Swiss gaming experience. This development signals a promising future for SYNOT and sets a positive example for other gaming providers looking to enter regulated markets. The ongoing expansion and innovation in the casino industry will likely lead to more engaging and diverse gaming experiences for players worldwide.