TRUE WAYS by BGaming Sets a New Format for Industry Dialogue

TRUE WAYS by BGaming Sets a New Format for Industry Dialogue

Media Partner

BGaming

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419 Casinos | 233 Games

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Number of games

233

Country

Belarus

Founded

2012

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BGaming has hosted its debut online gathering, TRUE WAYS—an industry-focused event designed to reframe how knowledge is exchanged across the global iGaming landscape. In contrast to standard formats that rely on general trends or brand showcases, this new initiative shifts the spotlight toward grounded case discussions, operational insights, and strategic approaches that have emerged from real market challenges.

TRUE WAYS has been structured as a digital forum that invites a broad mix of professionals to explore where the sector stands and how it is shifting across regions, roles, and commercial models. Rather than centering the dialogue around predictions or product previews, the event has focused on shared methods, questions of scale, and long-term positioning.

The speaker list reflected this wide-angle approach. Contributors included figures from various operational domains, marketing specialists, sales strategists, and product leads. Among the featured names are BGaming's CMO, Kate Puteiko; founder and executive consultant, Dmitry Belianin; ZM Team's commercial lead, Yaroslav Babych; and Kendoo's Kate Romanenko. The lineup included voices engaged in market growth operations across different geographies, featuring Ataur Rosul Abeer of Slotegrator, Sasha Boerma representing African business interests at Split The Pot, and Ivan Bilash of SOFTSWISS. Also participating are Shahar Attias, who has long worked on retention and conversion strategies at Hybrid Interaction, and brand consultant Marija Hammon, who brings a focus on visual identity and message alignment across international markets.

The structure of TRUE WAYS has been designed to foster reflection over performance, weighing success against practical context. Instead of exploring ideas in theory, the sessions have addressed real-world adjustments—from changes in affiliate marketing dynamics to emerging models of provider collaboration and shifts in brand development across culturally distinct environments.

Specific sessions have also considered how executive leadership presents itself both internally and externally. The focus on personal branding for decision-makers has been intended to explore not just public visibility, but the increasingly blurred lines between corporate direction and individual presence within B2B networks.

One of the goals BGaming outlined for this event is to cultivate a platform where knowledge is not limited to traditional panels or formal presentations but is shaped by personal observations, regional experiences, and adaptive strategies. Attendees can expect a stream of thought informed by both structure and flexibility, with the added benefit of on-demand access to recorded sessions after the event closes.

According to Marina Ostrovtsova, CEO of BGaming, the decision to host this event stems from a broader ambition to move beyond conventional formats. In her words, the value lies not in polished narratives but in open commentary—particularly when it includes the missteps and recalibrations that typically don't make it into public-facing case studies. Rather than serving as a stage for promotion, TRUE WAYS is intended as a working ground for conversation, drawing together multiple parts of the industry in a format that encourages contribution over performance.

TRUE WAYS has not been framed as a one-time broadcast but rather as an ongoing format that may evolve in future editions. This suggests that BGaming is not merely experimenting with content delivery, but also testing the appetite for a more transparent and collaborative rhythm of professional engagement in iGaming.

It remains to be seen whether this approach will prompt others in the field to adopt a similar approach. However, the timing of the event reflects a moment in which many companies are reassessing how they gather insight, what sources they trust, and how they adjust strategies under shifting regulatory and technological conditions. For those attending, the session offers a chance to hear directly from others navigating similar terrain without the gloss that often accompanies larger-scale expos.

What defines TRUE WAYS is less about format and more about tone. The language surrounding the event leans toward observation, rather than prediction. It invites introspection, not declaration. The topics—whether focused on market entry in Africa or navigating partnership structures in Asia—are being approached as open-ended discussions rather than fixed conclusions.

For an industry marked by speed, saturation, and change, this may be a modest shift in presentation, but it speaks to a broader desire for depth. If TRUE WAYS can sustain attention without reverting to scripted promotional content, it may become a meaningful fixture in a professional calendar that's often overloaded yet undernourished.