Thunderkick Moves Into Finnish Online Gambling

Thunderkick Moves Into Finnish Online Gambling

Thunderkick

443 Casinos | 83 Games

All Casinos

Number of games

83

Country

Sweden

Founded

2012

• Slots

Thunderkick has expanded its European operations by entering the Finnish online market through a direct partnership with Veikkaus, the country's national gambling monopoly. This latest development adds another chapter to Thunderkick's ongoing efforts to consolidate its presence across regulated jurisdictions in the Nordic region.

The move comes through an integration handled by EveryMatrix, a content aggregation platform already familiar with delivering iGaming software into national and licensed ecosystems. Through this arrangement, Thunderkick's slot titles have now been added to Veikkaus' online offering, reaching a new segment of regulated European players under a public operator model.

Veikkaus, which holds exclusive rights to operate online casino games in Finland, represents a specific entry point that prioritizes regulatory alignment and institutional trust over fast-paced competition. By partnering with the state-run entity, Thunderkick avoids the complexities associated with fragmented licensing regimes while positioning its content in a historically cautious market toward online gambling liberalization.

Unlike markets where multiple licensees shape content strategy, Finland's gambling structure is centralized. Veikkaus controls all legal forms of online gambling, including digital slot offerings. In this context, content providers such as Thunderkick cannot gain access through conventional commercial agreements with private operators but must instead form partnerships directly with the national operator—or through approved aggregators.

This setup creates a controlled environment where content providers operate under close supervision, with content approval processes tailored to national policy goals, including social responsibility and consumer protection. Thunderkick's integration via EveryMatrix signals the provider's willingness to engage with this model, working within state guidelines rather than pushing against them.

The rollout includes a selection of Thunderkick's recognized titles, such as Esqueleto Explosivo 2, Hot Potato, and Midas Golden Touch, now available to Veikkaus' registered user base. These games, already distributed in other European jurisdictions, are being introduced to Finland as part of a broader modernization of the state operator's digital catalog.

From Thunderkick's standpoint, the partnership fits into a measured expansion plan that targets high-compliance markets rather than quick growth in deregulated spaces. In December 2024, the company received its updated B2B licence in Denmark—another jurisdiction known for tight regulatory standards. Finland, similarly, offers limited access but clear guidelines for those who meet them.

This deal follows Thunderkick's recent moves in the Netherlands and Italy, suggesting a deliberate focus on stable regulatory environments over riskier jurisdictions with uncertain licensing frameworks.

For Veikkaus, adding Thunderkick's content supports its ongoing efforts to retain users who might otherwise seek variety through unlicensed offshore platforms. By integrating content from international providers, the operator aims to diversify its game library while staying within the national framework that prioritizes public accountability.

The state operator's current strategy appears to lean on controlled innovation—bringing in new content only after it's been evaluated against national priorities, including responsible gambling measures. The partnership with Thunderkick aligns with this approach: limited in scope, but designed to improve retention and engagement within regulated boundaries.

Although the Finnish market is relatively small in revenue compared to other European jurisdictions, it holds strategic value for suppliers seeking long-term stability. The Veikkaus model provides predictability in compliance, payments, and distribution—elements that appeal to suppliers seeking operational consistency.

More broadly, the move suggests Thunderkick's preference for working within public regulatory systems rather than bypassing them. This is especially relevant as Finland begins preliminary discussions around the potential liberalization of its online gambling market—though no timeline has been established.

In the event that Finland shifts toward a multi-license model in the future, early collaborations with Veikkaus may offer content suppliers a competitive edge. They provide insights into local user preferences and technical infrastructure requirements and establish proof of compliance, which may prove useful in future licensing evaluations.

As European regulatory frameworks evolve, such partnerships will likely become more common—where content suppliers adapt to policy-driven access routes rather than mass-market licensing pushes. For Thunderkick, Finland is one more puzzle piece in a strategy that values sustainability and jurisdictional compatibility over aggressive expansion.