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Pragmatic Play Teams Up with Optimove to Revolutionize Player Engagement

Pragmatic Play's collaboration with Optimove marks a significant advancement in personalized player engagement strategies within the iGaming sector. By integrating Optimove's Digital Experience Platform, Pragmatic Play aims to deliver tailored recommendations and dynamic content, enhancing player satisfaction and fostering long-term engagement.
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Christian McDeen | Caesar of Lands of Betting and Live Casino

Updated: Feb 19, 2024

Pragmatic Play Teams Up with Optimove to Revolutionize Player Engagement

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Pragmatic Play

USA Rated 97.15/100%

363 Casinos
495 Games | 0 Live Games

All Casinos
Number of games
495
Country
Malta
Founded
2015
  • Live Games
  • Slots
  • Tournaments

Pragmatic Play has announced a strategic partnership with Optimove, a leading CRM marketing solution provider. This collaboration aims to elevate personalized experiences across digital platforms within Pragmatic Play's operator portfolio, focusing on enhancing player engagement, retention, and lifetime value.

By integrating Optimove's innovative Digital Experience Platform (DXP), known as Opti-X, into its operations, Pragmatic Play aims to redefine player recommendations. Opti-X's AI-powered web search functionality enables operators to deliver instantaneous, customized recommendations, facilitating seamless game and product discovery for players. This initiative enhances player satisfaction and fosters long-term engagement within the iGaming community.

Additionally, the partnership extends to dynamic content personalization across various channels, including websites and mobile applications. Operators can tailor player experiences to individual preferences and behaviors by utilizing pre-designed widgets and sophisticated AI models. This strategic approach underscores Pragmatic Play's commitment to delivering exceptional gaming experiences tailored to the evolving needs of players.

Optimove's integration of web personalization technology addresses a common challenge brands face in maintaining consistency across web platforms and CRM marketing endeavors. Opti-X bridges this gap by aligning on-site experiences with communication strategies, ensuring a cohesive and unified player journey. Powered by Optimove's orchestration technology, this integration facilitates data sharing for personalized offers and enhanced player engagement.

Matthew Gilbery, Director of Personalization Offering at Optimove, emphasized the importance of real-time personalized experiences in capturing and retaining player attention. He expressed enthusiasm for the collaboration with Pragmatic Play, highlighting the shared commitment to delivering exceptional gaming experiences that resonate with players.

A spokesperson for Pragmatic Play reiterated the company's dedication to providing operators and players with top-tier personalized entertainment experiences. This collaboration with Optimove reflects Pragmatic Play's ongoing commitment to innovation and player-centric solutions within the iGaming industry.

The partnership between Pragmatic Play and Optimove promises a new level of personalized gaming experiences for online casino players. With the implementation of Optimove's Opti-X platform, players can anticipate tailored recommendations and dynamic content across digital platforms, enriching their overall gaming experience. This initiative underscores the industry's continual evolution towards delivering personalized, immersive, and engaging gaming experiences to players worldwide.

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