Pragmatic Play Partners with Aprilia Racing for MotoGP Season

Pragmatic Play Partners with Aprilia Racing for MotoGP Season

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Pragmatic Play has entered into a sponsorship agreement with MotoGP team Aprilia Racing for the 2025 season. This move places the provider in an international sport with a strong fan base and highlights its strategy to broaden its presence beyond iGaming.

As the main sponsor, Pragmatic Play's branding will feature on Aprilia Racing's motorcycles, rider uniforms, and promotional assets during the season. The sponsorship begins with the first MotoGP race on March 2, 2025.

Aprilia Racing, a consistent performer in MotoGP, is preparing for the season with its riders, Marco Bezzecchi and reigning champion Jorge Martín. The team's collaboration with Pragmatic Play aligns two entities focused on expanding their influence in their respective fields.

This deal follows Pragmatic Play's recent partnership with the Tomorrowland Brasil music festival. Through such sponsorships, the company continues to position itself in global events that extend its appeal to new audiences.

The sponsorship allows Pragmatic Play to reach MotoGP's extensive fanbase. The provider targets motorsport enthusiasts by associating with Aprilia Racing, diversifying its audience and enhancing its visibility across markets.

For Aprilia Racing, the partnership introduces a sponsor from an industry increasingly venturing into broader entertainment spaces. The collaboration reflects the potential for mutual benefit, linking the team with a global brand while offering Pragmatic Play access to one of the world's most popular motorsport competitions.

This strategy represents a trend where iGaming providers align with high-profile events to reinforce their market position. It also demonstrates how these companies are exploring partnerships beyond conventional sponsorships in gaming-related sectors.

Pragmatic Play's Chief Operating Officer, Irina Cornides, commented on the partnership's significance:

“Aprilia Racing represents a strong partner for Pragmatic Play due to its competitive spirit and global appeal. This sponsorship offers a meaningful opportunity to connect with fans worldwide.”

Massimo Rivola, CEO of Aprilia Racing, shared his perspective: “This collaboration connects two organizations with shared goals of innovation and long-term growth. We view it as an opportunity to build a productive partnership in the years ahead.”

The deal highlights how the iGaming sector is expanding its branding efforts into other entertainment domains. Partnerships with sports teams, music festivals, and global events allow companies like Pragmatic Play to build recognition outside their core industry and enhance their influence.

The sponsorship signals the growing intersection of gaming, sports, and entertainment for the MotoGP audience. It also introduces new opportunities for engagement between fans and sponsors, which could shape how iGaming providers approach future marketing initiatives.

Pragmatic Play's sponsorship of Aprilia Racing demonstrates a calculated step toward reaching a wider audience. By leveraging MotoGP's global appeal, the company diversifies its presence and reinforces its market strategy.