Pragmatic Play Expands Partnership with Rizk Via Smart Studio

Pragmatic Play Expands Partnership with Rizk Via Smart Studio

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Pragmatic Play has announced an expanded partnership with Rizk, a Betsson Group brand. This collaboration involves integrating Pragmatic Play's Smart Studio technology into Rizk’s platform, offering a tailored Live Casino experience to players.

Smart Studio is an advanced solution developed by Pragmatic Play that allows casino operators to customize the look and feel of their Live Casino games. This technology supports a range of live table games, including Auto Mega Roulette, Speed Auto Roulette, and Blackjack X. These games are now accessible to Rizk players across several regulated markets.

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The key feature of Smart Studio is its ability to enable operators to create bespoke gaming environments that align with their brand identity. This customization includes visual elements and branding options that enhance the overall player experience. Furthermore, Smart Studio allows multiple brands to operate on the same table or game, reducing the cost and time required for setup.

For Rizk, the integration of Smart Studio means offering a more personalized gaming experience. The localised titles designed to resonate with players from different regions provide a unique touch that can help differentiate Rizk in a crowded market. The addition of Auto Roulette tables, in particular, marks a significant enhancement to Rizk’s offerings.

Players at Rizk can now experience games that feel more tailored to their preferences and cultural contexts. This level of customization can lead to increased player engagement and satisfaction, as games feel more relevant and enjoyable.

The introduction of Smart Studio at Rizk reflects a broader trend in the online casino industry toward customization and player-centric approaches. By leveraging Smart Studio, operators can provide a unique gaming experience that differentiates them from competitors. This trend will continue as more operators recognize the value of offering tailored experiences to their players.

From a business perspective, the ability to customize game environments with minimal additional cost is a significant advantage. It allows operators to efficiently manage their resources while still providing a high-quality gaming experience. This can be particularly beneficial for operators with multiple brands, as they can streamline their offerings without sacrificing uniqueness.

Irina Cornides, Pragmatic Play's Chief Operating Officer, noted Smart Studio's efficiency and cost-effectiveness. She explained that the solution provides extensive branding options quickly and cost-effectively, allowing Pragmatic Play to support its partners in delivering customized live environments.

Laszlo Hornyak, Senior Gaming Operations Manager at Rizk, emphasized the positive impact of this collaboration. He pointed out that the new Blackjack and Auto Roulette tables enhance Rizk’s gaming offerings and align with the company’s commitment to providing unique experiences for its customers. This collaboration with Pragmatic Play represents a strategic move to strengthen Rizk’s market position by leveraging advanced technology.

Pragmatic Play's continued innovation with its Smart Studio technology is likely to significantly influence the online casino industry. Operators who adopt this technology can expect to see benefits in terms of player engagement and operational efficiency. The success of Smart Studio at Rizk could serve as a case study for other operators considering similar investments.

As the demand for personalized and immersive gaming experiences grows, technologies like Smart Studio will play a crucial role in meeting these expectations. Operators who integrate such solutions effectively will be better positioned to attract and retain players in an increasingly competitive market.

The partnership between Pragmatic Play and Rizk, facilitated by Smart Studio technology, underscores a key development in the online casino industry. By focusing on customization and player engagement, both companies are demonstrating how advanced technology can enhance the gaming experience and achieve strategic business objectives. This collaboration will likely inspire further innovations and partnerships in the industry, driving continued growth and evolution in the iGaming sector.