Pragmatic Play Commits €25 Million to New 2026–27 Campaign

Pragmatic Play Commits €25 Million to New 2026–27 Campaign

Pragmatic Play

Rated 97.15/100%

501 Casinos
714 Games | 33 Live Games

All Casinos

Number of games

714

Country

Malta

Founded

2015

• Live Games
• Slots
• Tournaments

When Pragmatic Play first introduced Drops & Wins in 2020, the concept was structured as a provider-funded prize pool that operated across its slot portfolio. Six seasons later, the campaign has passed €100 million in awarded prizes. With the launch of its seventh season, the supplier is adding a further €25 million to that total and extending the programme through to 3 March 2027.

The new season began on 4 March 2026 and will run for a full year. The timeline reflects a strategic decision to maintain continuity rather than rely on short promotional bursts. Instead of attaching the prize pool to a single release or seasonal window, Pragmatic Play has again integrated Drops & Wins into a rotating portfolio of more than 60 slot titles per month.

Among the games featured during the campaign cycle are established titles like Sweet Rush Bonanza and Fortune of Olympus, as well as newer additions like Jelly Express. The monthly rotation ensures that both recently launched and long-standing games remain within the promotional framework. Rather than concentrating traffic on a single headline, the structure distributes attention across the supplier's broader catalogue.

At the centre of the campaign are two recurring mechanics: Weekly Wheel Drops and Daily Tournaments. Each operates on a different rhythm, shaping how players engage with qualifying titles.

Weekly Wheel Drops are based on random allocation. During eligible play, participants can receive pieces of a digital wheel. Once a full set of pieces is collected, the wheel becomes active, opening the possibility of a prize worth up to 100,000 times the stake, capped at €100,000. The system does not rely on fixed wagering milestones; instead, it runs alongside regular play, with wheel pieces awarded at random. This structure allows the campaign to blend into standard slot sessions without introducing separate entry steps.

Daily Tournaments follow a different model. Here, participants accumulate win multipliers during qualifying play and compete for leaderboard positions. Prizes of up to €3,000 are distributed according to ranking at the end of each daily cycle. The leaderboard element introduces a comparative dimension, creating short-term competition within the broader year-long campaign.

Together, these two components establish parallel engagement tracks. The weekly wheel provides intermittent, randomised opportunities, while daily tournaments reward sustained performance within defined timeframes. Over the course of the season, the campaign is expected to distribute around 5,000,000 individual prizes. While the higher-value wheel outcomes attract attention, the overall structure relies on volume as much as headline figures.

From a commercial standpoint, Drops & Wins continues to function as a provider-funded tool that requires no additional financial contribution from participating operators. The integration is managed centrally, with the promotional layer embedded directly into the supplier's games. For operators, this model offers an ongoing incentive mechanism without separate tournament infrastructure or independent prize budgeting.

The cumulative prize total now exceeds €125 million across all seven seasons. This figure reflects not only the €25 million allocated for the current edition but also the €100 million distributed since the campaign's launch. The programme's continuity suggests that Pragmatic Play views long-term promotional cycles as part of its broader portfolio strategy rather than as standalone marketing exercises.

Sharon McHugh, Director of Public Relations at Pragmatic Play, noted that the campaign has become a recurring fixture across the supplier's network. She emphasised that the structure allows operators to offer prize pool participation without additional setup costs, while maintaining alignment with existing slot content.

The seventh season arrives at a time when suppliers increasingly rely on extended campaigns to reinforce brand presence across multiple markets. Rather than focusing exclusively on new game launches, year-long frameworks such as Drops & Wins create an overarching narrative that connects monthly slot rotations. In this context, each included title becomes part of a larger promotional cycle.