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Maximizing UEFA EURO 2024 Profits: Analytical Insights from SOFTSWISS

The SOFTSWISS Sportsbook has outlined key strategies for operators to maximize engagement and profitability during the UEFA EURO 2024, emphasizing the importance of event-related content, retention bonuses, and engaging casino players in betting activities. Recent developments, including the launch of a mobile app and the Sportsbook Budget Calculator, demonstrate the company's commitment to innovation and support for operators. These insights highlight the significant promotional opportunities presented by major sporting events, encouraging operators to adopt proactive strategies for sustained growth and success.
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SOFTSWISS

Christian McDeen | Caesar of Lands of Betting and Live Casino

Updated: Jun 14, 2024

Maximizing UEFA EURO 2024 Profits: Analytical Insights from SOFTSWISS

Softswiss LogoAs the UEFA EURO 2024 championship approaches, the SOFTSWISS Sportsbook has shared valuable insights and strategies to help operators enhance their engagement and profitability during this major sporting event. Given that football consistently leads in Gross Gaming Revenue (GGR), revenue, and bets, the UEFA EURO period presents a crucial promotional opportunity, second only to the Football World Cup. Understanding and implementing these strategies can significantly influence operators' success during this period.

One of the key strategies highlighted by SOFTSWISS Sportsbook involves the dissemination of event-related content across various channels. By publishing detailed facts about the UEFA EURO and national teams and comprehensive statistics, operators can build trust with their players. This content should be shared widely through promotional materials and banners prominently displayed on casino pages. Such visibility ensures maximum reach and engagement, keeping the audience informed and interested throughout the championship.

Euro 2024Retention and reactivation bonuses also play a significant role in maintaining player engagement during the UEFA EURO 2024. Daily express bonuses and free bets tied to championship matches can incentivize bettors to return consistently, engaging with each round of the event. Additionally, special ‘welcome-back' bonuses can effectively reactivate dormant players, encouraging them to return to the platform. Implementing geo-targeted offers can further enhance player involvement by encouraging support for national teams, making the betting experience more personalized and relevant.

Engaging casino players during major sporting events is another critical area of focus. According to data from the SOFTSWISS Sportsbook, there is typically a 10–20% drop in casino bets during such events. To mitigate this impact, casino and sportsbook project operators should employ strategies to involve casino players in betting activities. Email newsletters and targeted promotions can help redirect casino players' attention towards sports betting, thus maintaining or even boosting overall iGaming metrics during the championship.

Competitions are also highlighted as an effective tool for boosting player engagement. Organizing player competitions with attractive prizes, such as fan merchandise, autographs, and tickets to the finals, can create a competitive atmosphere that encourages participation. Tournaments can serve a similar purpose, fostering a sense of excitement and involvement among players, which can translate into higher engagement levels.

Alexander Kamenetskiy, Head of SOFTSWISS Sportsbook, emphasizes that the UEFA EURO period is an excellent opportunity for both sports betting and casino verticals. He personally supports the Ukrainian national team but acknowledges Germany as a strong contender, particularly with the home advantage and relatively easier group stage opponents. This perspective underscores the importance of strategic thinking and the potential influence of various factors, such as home advantage, on the outcomes of major sporting events.

EURO 2024 TeamsRecent developments from SOFTSWISS Sportsbook also demonstrate a commitment to enhancing user experience and providing valuable tools for operators. The launch of their first mobile application on the Serbian Google Play and App Store expands accessibility and user engagement, catering to the growing preference for mobile gaming. Additionally, the release of the Sportsbook Budget Calculator, available for free, offers a practical tool for businesses considering launching a sports betting project, helping them plan and allocate resources effectively.

These insights and strategies have significant implications for the online casino industry. Leveraging major sporting events like the UEFA EURO 2024 can bridge the gap between casino and sports betting activities, maximizing player retention and reactivation. By staying informed and proactive, operators can ensure they are well-positioned to capitalize on the opportunities presented by such events, driving both engagement and revenue.

Furthermore, the emphasis on innovation and user-centric solutions, as seen in the development of mobile applications and tools like the Sportsbook Budget Calculator, highlights the industry's evolving landscape. As operators continue to adapt and optimize their strategies, they can effectively navigate the competitive environment, ensuring sustained growth and success.

The insights provided by SOFTSWISS Sportsbook offer a comprehensive roadmap for operators aiming to maximize their profits during the UEFA EURO 2024. By implementing these strategies, operators can enhance their promotional efforts, maintain player engagement, and ultimately achieve greater profitability during this premier sporting event.

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