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Endorphina Reintroduces Its Mustached Mascot in Mr. Bells 40


Endorphina Reintroduces Its Mustached Mascot in Mr. Bells 40
Mr. Bells 40 reintroduces a character that once appeared in a winter-themed slot and brings him into a new environment where the focus shifts from seasonal novelty to a more continuous format. The golden bell with a distinctive mustache returns as the central figure in a title built around a 5×4 layout and forty fixed paylines, tying older fruit-style traditions to a modern bonus structure that operates through accumulation rather than rapid escalation. The studio presents a slot that leans on familiarity, utilizing its bonus framework to introduce controlled progression.
The bell mascot originally emerged as a figure tied to holiday motifs, filling that earlier title with festive undertones. In the new version, he appears with the same expressive features but without the thematic constraints of winter. His transition from a snow-covered setting to an all-season backdrop creates a small narrative shift, allowing Endorphina to extend a previously limited character into a broader framework. It also allows the studio to make his presence symbolic rather than decorative, giving him a clearer functional role within the slot’s structure.
Mr. Bells 40
Mr. Bells 40 uses a straightforward grid: five reels, four rows, and a fixed number of paylines built around standard fruit symbols, star Scatters, and sevens that act as Wilds. The composition resembles longstanding fruit-machine conventions, though Endorphina layers the bonus mechanic above the base game to introduce more sustained movement. The title’s core rests not in the fruit symbols themselves but in the sequence that begins once enough golden bell icons land on the screen. This shift in focus turns the bells into the true pivot of the game, both narratively and mechanically.
The studio frames the character as having stepped away from his earlier holiday setting, traveling from that snow-capped domain into a more neutral space where the sound associated with him becomes a steady presence rather than a seasonal cue. His movement mirrors the way fruit slots migrate across decades of format changes, from simple single-line setups to grid-based games with layered features. In Mr. Bells 40, his return suggests that the mechanics of the past can be folded into updated frameworks without losing their core identity.










Mr. Bells 40 positions itself as a hybrid of past and present, rooted in fruit-slot tradition while moving toward a more structured bonus design. The character’s return marks a shift from a seasonal novelty to an ongoing figure, suggesting that the studio sees value in developing recognisable mascots that can anchor multiple titles. The mechanics remain accessible, yet they adopt a pacing that encourages observation of the gradual process rather than rapid bursts.
The official trailer of the game can be seen below:
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