BGaming’s Latest CSR Initiative Strengthens Ties with Brazil

BGaming's Latest CSR Initiative Strengthens Ties with Brazil

Media Partner

BGaming

395 Casinos | 213 Games

All Casinos

Number of games

213

Country

Belarus

Founded

2012

• Slots
• Table Games
• Tournaments

BGaming has launched a creative collaboration with Brazil's A7MA Art Institute, signaling a strategic step in the company's corporate social responsibility (CSR) agenda. This initiative connects online gaming with local culture, offering financial and creative support to Brazilian artists while exploring the intersection between digital gaming and traditional art.

The project extends BGaming's “When Art Meets Gaming” campaign, which focuses on integrating artistic concepts into the gaming sphere. It reflects a growing trend within the iGaming sector, where content providers seek ways to strengthen market positions by engaging with local communities and supporting creative industries.

At the center of this partnership is the reimagining of BGaming's well-known slot character “Elvis Frog in Vegas.” Two artists from A7MA, Enivo and Lobot, contributed original interpretations of the character, adapting it through their artistic styles. Their involvement highlights an ongoing shift where digital assets from gaming are increasingly being explored beyond their traditional context, serving as a bridge between online entertainment and visual art.

Enivo, one of the lead artists, commented that the project was designed to create visual pieces and connect emotionally with audiences. This collaboration suggests that gaming brands may benefit from finding new channels for player engagement, moving beyond standard digital platforms into physical and cultural spaces.

In addition to the character redesign, five other A7MA artists produced artwork for promotional materials, including posters and postcards, to be showcased during the BiS SiGMA Americas Summit. The event is considered a significant gathering for stakeholders across the iGaming industry in Latin America, providing BGaming with an opportunity to position itself within Brazil's growing online casino market.

Each commissioned artwork draws from Brazilian traditions while incorporating gaming-related symbolism. For instance, “A Folia dos Reis” by Yez Yas references a traditional festival while exploring the idea of journeys and challenges, which are common themes in online casino games. Another piece, “Guerrilheiros de Rua” by Heitor OHAS & 1/2 Killo, combines elements of urban Brazil with icons tied to luck and chance—concepts familiar to casino players.

Further contributions include “The Vision of a Winner” by Tché Ruggi, which illustrates the balance between strategy and randomness, a recurring aspect of online casino play. Meanwhile, Kueio's “Tô Chegando” captures the anticipation of winning, setting this within a distinctly Brazilian cultural framework.

By commissioning these works, BGaming provides financial support to local artists and opens dialogue about how gaming companies can interact with the cultural environment of the markets they enter. In this case, the company's decision to invest in Brazilian art reflects a recognition of Brazil's growing importance in the global iGaming market and a commitment to developing a more localized presence.

The project also includes a charity exhibition, “Seeds For Tomorrow,” hosted at the A7MA Gallery in São Paulo between March 22 and April 16. This exhibition features works by emerging Brazilian artists such as Zirmale “Zizi,” Katia Suzue, Lady Brown, and Dingos del Barco. These artists, involved in community education efforts, use the platform to present their work to a broader audience.

Artist Katia Suzue noted that participation in the exhibition represents more than exposure; it also reflects the evolving relationship between urban art, digital technologies, and creative industries. The exhibition serves as a case study of how cultural sectors and iGaming providers can collaborate in ways that offer mutual benefit while supporting local creative ecosystems.

For BGaming, this approach goes beyond standard market entry strategies. By supporting art initiatives and promoting cultural integration, the company positions itself as a service provider and a participant in Brazil's broader creative community. The partnership is designed to facilitate long-term engagement rather than serving as a short-term promotional campaign.

According to BGaming's CEO, Marina Ostrovtsova, the project reflects the company's aim to align its business interests with meaningful contributions to the markets in which it operates. The collaboration with A7MA offers insight into how gaming companies may increasingly incorporate cultural initiatives as part of their market strategies, especially in regions where cultural heritage significantly shapes consumer preferences.