BGaming Expands into Swiss Market with 7 Melons

BGaming Expands into Swiss Market with 7 Melons

Media Partner

BGaming

Rated 94.79/100%

414 Casinos | 226 Games

All Casinos

Number of games

226

Country

Belarus

Founded

2012

• Slots
• Table Games
• Tournaments

BGaming has taken a notable step by entering the Swiss online casino market through a partnership with 7 Melons, an iGaming platform operated by Grand Casino Bern. This deal brings BGaming’s entire game portfolio to Swiss players, including popular titles like Wild Cash x9990, Aztec Magic Bonanza, and Merge Up. The agreement provides 7 Melons with a broader selection of content while supporting BGaming’s broader strategy of market expansion.

Launched in 2020, 7 Melons has quickly established itself in the Swiss online casino sector, offering over 2,000 games from top-tier developers. By integrating BGaming’s content, the platform aims to enhance its selection further, adding variety to its already extensive range. This partnership marks BGaming’s sixth market entry of the year, signifying the company’s increasing international reach.

Olga Levshina, Chief Commercial Officer at BGaming, emphasized the significance of the Swiss market and expressed the company’s commitment to building strong relationships with operators. She noted that partnering with 7 Melons, a well-recognized platform, aligns with BGaming’s goal of consistently bringing fresh content to new audiences. Gerald Fineder, COO of Online Casino at 7 Melons, also highlighted the importance of continuously offering diverse gaming content, pointing out that BGaming’s portfolio will play a key role in meeting player demand for innovative games.

BGaming’s move into Switzerland can be seen as part of a larger trend within the iGaming industry, where companies seek growth by entering new, regulated markets. Switzerland’s stable regulatory environment makes it an attractive region for operators looking to build a foothold in Europe. BGaming’s entry into this market not only increases its geographical footprint but also allows it to tap into a player base that is already engaged with online gaming.

For 7 Melons, this partnership is strategically significant. The casino platform, which already offers a wide range of content, benefits from integrating a new game portfolio that appeals to a broader audience. The addition of BGaming’s titles could help differentiate the platform from competitors, as it aims to offer a more diverse selection. This could lead to increased player retention and attract new users who are drawn to BGaming’s content.

The partnership illustrates the growing importance of collaboration between game developers and casino operators. For developers like BGaming, working with established platforms like 7 Melons allows for more efficient content distribution, while operators gain access to a steady flow of new games. This mutual benefit strengthens the competitive positioning of both parties, enabling them to stay relevant in an increasingly saturated market.

BGaming’s expansion into Switzerland is a reflection of the broader trend of international growth in the online casino industry. As more markets adopt regulations that support online gaming, companies like BGaming are focusing on building strategic partnerships that will give them access to new audiences. In markets like Switzerland, where regulations are stricter, partnerships with well-established operators become essential for entering the space without significant barriers.

This collaboration also suggests a shift in focus toward localizing content to meet regional market preferences. In a globalized industry, tailoring game offerings to fit the tastes of specific markets can improve a company’s competitive edge. Swiss players, known for their selective gaming habits, may respond positively to the expanded offerings from BGaming, creating a win-win situation for both the developer and the operator.