Analyzing the success of a top online casino game provider through an interview with Swintt’s Head of Marketing.

Swintt – A Young, Yet Promising Star in the Online Casino Game Development Industry

Swintt is a software developer that specializes in creating innovative and engaging online casino games. The company is known for its ability to blend cutting-edge technology with unique themes and features, resulting in a high-quality gaming experience for players. Swintt's team of skilled developers, designers, and mathematicians work tirelessly to create games that are not only visually appealing but also fair and reliable. With a strong focus on player satisfaction, Swintt is committed to developing games that meet the needs of both operators and players. The company is quickly gaining recognition in the online gaming industry and is poised to become a major player in the years to come.

Swintt, a leading game provider in the industry, has recently won the “Innovation in Mobile” category at the EGR B2B Awards 2022, solidifying its position as a sought-after provider. With a focus on delivering localized content that helps operators thrive in their markets, Swintt boasts a diverse portfolio of products that includes slots, live dealer titles, and powerful gamification tools. SwinttStudios is a highly innovative offering that provides access to top-quality studios through the SwinttPlatform. By leveraging the team's expertise and distribution capabilities, SwinttStudios empowers its partners to focus on creating top-notch content while the company takes care of everything else.

CasinoLandia Introduces Our Guest

Mrs. Tereza Melicharkova is the head of the marketing team at Swintt. Mrs. Melicharkova is responsible for formulating and implementing marketing plans aimed at expanding brand visibility, attracting more customers, and generating fresh leads.

The Interview

CasinoLandia sat down with Mrs. Tereza Melicharkova, the Head of Marketing of Swintt, for a pleasant interview speaking on marketing trends, tendencies, and strategies in the online casino game development world from the perspective of Swintt. 

Tereza Melicharkova, you are the Head of Marketing of Swintt, a relatively new player in the online casino game development industry. How has Swintt evolved since its founding, and what new changes do you see coming in the next few years?

Tereza: Swintt has come a long way since its founding in 2019, and we've experienced tremendous growth in a relatively short period of time. We've expanded our portfolio of games, added new partners to our network, and entered new markets around the world. Looking ahead, we see a lot of exciting changes on the horizon, including new game releases, enhanced player experiences, and further expansion into regulated markets. We're committed to innovation and growth, and we believe that the future is bright for Swintt.

Please, tell us a little bit about Swintt's mission and what sets the company apart from other gaming providers in the industry in terms of the products and services you offer.

Tereza: Swintt's mission is to create games that are both entertaining and engaging for players, while also being technologically advanced and reliable for operators. What sets us apart from other providers is our dedication to building strong relationships with our clients and partners, and our focus on delivering customized solutions that meet their specific needs. We're not just another gaming provider, we're a trusted partner that's invested in the success of our clients.

Can you talk about some of the most successful products or projects that Swintt has worked on in the past, and what made them successful?

Tereza: Swintt has been fortunate to work on many successful projects and game releases in the past but the most recent project is the game launches of our partners via the SwinttStudio partnership program. In the second quarter of the year, we have one game from Fine Edge Gamin and one game from Samurai Studio in the roadmap with more to come. Swintt is supporting boutique studios to launch their games on its platform from technical, commercial, and marketing perspectives while bringing more unique content to its large network of operators. 

Swintt develops slot games and live dealer games. In what aspects do you see the company’s showcase expanding in the future to cover a bigger range of players?

Tereza: We're always looking for ways how to expand and reach new audiences. In the future, we see definitely opportunities in entering new markets, such UK, Canada, Romania, and much more, and that is our focus for 2023. Also, by offering games via our SwinttStudios program, we will be able to provide a wider range of our slot portfolio to the operators and satisfy all kinds of players with games with different mechanics, volatilities, and math models. 

On March 21, 2023, Swintt released a vastly improved version of its site.

How does Swintt stay up-to-date with the latest trends and developments in the software development and gaming industries?

Tereza: At Swintt, we are very passionate to stay up to date with the latest trends in the gaming industry and we try to be innovative in our SwinttGames portfolio. Last year, we launched our Xtra series, which includes mechanics such as XtraWays™, XtraHold™, and XtraLock™, which proved to be very popular amongst the players. Our focus is on mobile gameplay and we will be launching Electric Elements at the end of June, a game built with the mobile-first approach, which we hope the customers will enjoy playing as much as we do.

When it comes to safety and security, what is Swintt's approach to responsible gaming, and how does marketing support and promote this message?

Tereza: At Swintt, we take responsible gaming very seriously. We believe that gambling should be a fun and entertaining activity and it is important to do it responsibly. That is why we have made it a priority to obtain licenses and regulations in multiple jurisdictions to ensure that we are operating within the laws and regulations set in place. We are educating our employees, supporting public education and awareness, preventing underage gaming, and supporting organizations that help individuals with gambling problems.

How does Swintt prioritize innovation and creativity in its software development projects?

Tereza: Innovation and creativity are both at the core of our software development projects at Swintt. We encourage our team to think outside the box and come up with new and exciting ideas for our games. We also work closely with our clients and partners to understand their needs and develop solutions that meet their unique requirements. As I mentioned earlier, our Xtra series has been a big success. The biggest hit Aloha Spirit XtraLock™ is a 5×3 Hawaiian-theme game with 50 pay lines and multiple jackpots. This game with cheerful music and colorful design offer 2 features. You can either trigger 3 or more Scatter Symbols and get 12 Free Spins or land 6 and more Tiki Symbols and get into Tiki XtraLock™ Feature with Locked Wilds and huge wins, with the max win of up to 200,500 x bet!

How does Swintt measure the success of its marketing efforts and adjust strategies accordingly?

Tereza: To measure marketing activities on the B2B side is not as easy as when it comes to casino operations. Our marketing activities are targeting casino managers and among our marketing tools belong exhibiting at trade shows, advertising in the industry media, using our social media channels, and collaborating with streamers. Recently, we launched our new website, where we encouraged Swintt’s followers to visit our website to support the Global Down Syndrome Foundation On the first day, we had over 580 visitors on our website and donated €1 per visitor to this foundation. I would say this was a very successful campaign. 

Swintt has a strong presence on several social media platforms. Can you speak to the role of social media in Swintt's marketing strategy?

Tereza: As I mentioned above, social media is one of the key components of our marketing strategy at Swintt. It allows us to connect with our audience in a more personal way and build a strong relationship with them. We use social media to share news about our latest games and promotions, engage with players and partners, and gather feedback from our audience. 

Swintt has received a number of industry awards and accolades in recent years. What do these honors mean to the company, and how do they impact Swintt's marketing efforts?

Tereza: Industry awards and accolades are a testament to Swintt's dedication to excellence and innovation in the gaming industry. These honors help to build our reputation as a trusted and reliable provider of high-quality gaming products and services. They also provide opportunities to showcase our products and services to a wider audience and attract new customers.

In terms of marketing, awards, and accolades allow us to differentiate ourselves from our other competitors and build credibility and trust with our customers. We often use these honors in our marketing materials and communications to highlight our achievements and emphasize our commitment to quality and excellence.

How does Swintt approach the development and promotion of new game titles, and what factors contribute to the success of a new game launch?

Tereza: At Swintt, we approach the development of new game titles with a strong focus on player engagement and retention. Our casino games are designed with the player in mind, and we work very precisely and closely with our development team to create games that are not only visually appealing but also highly entertaining and rewarding for players. We believe that the success of a new game launch is determined by a combination of factors, including game mechanics, theme, graphics, and marketing efforts

Additionally, we focus heavily on promoting our new game titles through various marketing channels, including social media, email marketing, industry media, and partnership with streamers. By creating buzz and excitement around our new game titles, we are able to generate a high level of interest and engagement from players, which ultimately leads to the success of the game launch.

As the Head of Marketing of Swintt, what advice do you have for other marketing professionals in the gaming industry, and how can they stay ahead of the curve in a rapidly competitive and evolving landscape?

Tereza: One of the most essential pieces of advice that I would give to other marketing professionals in the gaming industry is to stay updated with the latest techniques, trends, and technologies. The iGaming industry is constantly changing, and evolving, and it is essential to stay always ahead of the curve in order to remain competitive.

In addition, it is important to focus on building strong relationships with your audience and creating a sense of community around your brand. By engaging with your audience (the casino operators and players) on social media and other platforms, you can build trust and loyalty, which can, of course, ultimately lead to increased customer retention and revenue.

Finally, I would encourage marketing professionals in the gaming industry to be creative and build strong relationships with affiliates and streamers, who can get your games closer to the players, and listen to their feedback, it’s priceless.

Swintt Game Showcase

Swintt offers a diverse and exciting game collection that caters to a wide range of players. The company's portfolio includes classic table games, such as blackjack and roulette, as well as a variety of slot games with unique themes and features. Swintt's slot games are particularly popular among players, with titles like “Legendary,” “Heart of Earth,” and “Bollywood Billions” offering engaging gameplay, stunning graphics, and exciting bonus rounds. In addition, Swintt's games are designed to be accessible on all desktop and mobile devices, allowing players to enjoy their favorite games wherever they go. With a commitment to innovation and player satisfaction, Swintt's game collection is sure to keep players entertained for hours on end.

• Table Games
• Book Games
• Branded Games
• SwinttLive
• Swintt Slots

Swintt Slot Games

Swintt's slot games are some of the most popular offerings in their game collection, and for good reason. The company has developed a vast range of unique and exciting slot games that offer engaging gameplay, stunning graphics, and exciting bonus rounds. Swintt's slot games come in a variety of exciting themes, from classic fruit machines to modern video slots with elaborate storylines. Players can also enjoy a range of special features, including free spins, wilds, and bonus games. Swintt's commitment to fair and reliable gaming is evident in their slot games, which are rigorously tested to guarantee they meet the highest standards of fairness and randomness. Swintt's slot games are a testament to the company's skill in developing high-quality, entertaining games that keep players coming back for more.

The Unique Features and Functions of Swintt Slots:

• Wide range of unique and engaging themes with elaborate storylines.
• High-quality graphics and animations that provide an immersive gaming experience.
• Exciting bonus rounds, such as free spins, wilds, and bonus games, offer players the chance to win big.
• Rigorous testing to ensure fairness and randomness, giving players confidence in the integrity of the games.
• Available on all desktop and mobile devices, providing players with flexibility and convenience in their gaming experience.

Swintt Live Games

While Swintt's main focus is on slot games, the company has recently started expanding its offerings to include live casino games as well. Swintt's live games feature real dealers and are streamed in real time from state-of-the-art studios, providing players with an immersive gaming experience. The company's live game collection includes classic table games like blackjack, baccarat, and roulette, as well as unique games like Dragon Tiger and Andar Bahar. Swintt's live games are designed to be accessible on all desktop and mobile devices, allowing players to enjoy the thrill of live casino gaming from their homes. With a commitment to high-quality visuals, reliable gameplay, and attentive dealers, Swintt's live games are sure to provide players with an exciting and authentic casino experience.

Swintt Live Dealer Games Exceptional Qualities:

• Designed for mobile devices with a focus on portrait mode and one-handed play
• Exceptionally fast, responsive, and detailed gameplay featuring proven game variations
• Seamlessly integrated with Swintt's entire product suite for a unified experience

Full Gamification Suite by Swintt – SwinttGamify

SwinttGamify is a powerful marketing tool developed by Swintt that allows operators to engage and retain players through a variety of gamification features. The full gamification suite includes a range of customizable rewards and challenges, such as tournaments, missions, and leaderboards, which are designed to keep players engaged and motivated. SwinttGamify also offers personalized messaging and notifications, allowing operators to communicate with players in a targeted and effective way. The tool is fully integrated with Swintt's game portfolio, making it easy for operators to set up and manage their promotions. SwinttGamify is a powerful tool for operators looking to increase player engagement and retention, and it demonstrates Swintt's commitment to providing innovative solutions that help operators succeed in the competitive online gaming industry.

The Uses of SwinttGamify Tool:

• Comprehensive Gamification Suite equipped with state-of-the-art promotional features
• Real-time progress tracking and in-game communication
• Tournaments and challenges scored based on in-game accomplishments and reel symbols
• Automated and immediate reward fulfillment without the need for manual crediting

CasinoLandia Final Thoughts…

Swintt is a dynamic and innovative software developer that has quickly established itself as a major player in the online gaming industry. The company's commitment to high-quality, engaging games is evident in its diverse and exciting game collection, which includes everything from classic table games to modern video slots with unique themes and features. Swintt's focus on fair and reliable gaming, combined with its cutting-edge technology, ensures that players can enjoy a high-quality gaming experience that is both entertaining and trustworthy. Additionally, Swintt's commitment to providing innovative marketing tools, such as SwinttGamify, demonstrates the company's dedication to helping operators succeed in the competitive online gaming industry. Overall, Swintt is a software developer that is poised for continued success in the future years to come.