PokerStars Integrates BGaming Portfolio

PokerStars Integrates BGaming Portfolio

Media Partner

BGaming

Rated 94.79/100%

449 Casinos | 260 Games

All Casinos

Number of games

260

Country

Belarus

Founded

2012

• Slots
• Table Games
• Tournaments

BGaming has entered a new distribution agreement with PokerStars, bringing its slot portfolio onto one of the most established poker-led platforms in the iGaming sector. The partnership marks a further step in BGaming's international rollout, positioning its content within a network that operates across multiple regulated markets and reaches a broad global audience.

PokerStars, owned by Flutter Entertainment, has long been associated with online poker, but its casino segment has steadily grown into a key part of the platform's offering. Over recent years, the operator has focused on expanding its third-party content library, selecting studios that can support scale, technical reliability, and regulatory compliance. The addition of BGaming fits within this strategy, reinforcing PokerStars' approach to developing a diversified casino product alongside its core poker operations.

Through the agreement, PokerStars users will gain access to BGaming's full catalogue of games. This includes established titles such as Merge Up, Gemhalla, and Wild Cash x9990, along with a wider selection of the studio's recent releases. Rather than limiting the rollout to a curated subset, the deal covers the entire portfolio, enabling PokerStars to integrate BGaming's content across its casino platform.

BGaming categorises its output into three internal segments: #Casual, #Classic, and #Entertainment. These categories reflect differences in structure, pacing, and design approach rather than targeting specific audiences. By deploying all three segments on PokerStars, the studio enables the operator to position the content flexibly, adapting placement and promotion according to regional preferences and platform priorities.

For BGaming, the partnership provides access to a platform with a significant daily user base across Europe, the Americas, and other regulated territories. Instead of expanding market by market, the agreement allows the studio to strengthen its international presence through a single integration. This distribution model has become increasingly relevant as regulatory frameworks have grown more complex and competition for operator partnerships has intensified.

The collaboration also highlights a broader shift in how content providers pursue growth. Rather than focusing on volume-driven expansion, many studios are prioritising partnerships that offer stability and long-term reach. Aligning with operators that already hold licences in key jurisdictions reduces operational overhead while increasing visibility among established player bases.

Olga Levshina, Chief Commercial Officer at BGaming, described the PokerStars agreement as an important development in the company's distribution strategy. She noted that the partnership would support BGaming's presence in regulated markets and increase awareness of its content across a wider audience. Levshina also pointed to PokerStars' position within the industry as a factor that aligns with BGaming's commercial objectives.

From PokerStars' perspective, integrating BGaming's portfolio supports its ongoing effort to broaden its casino offering without shifting focus away from poker. Casino content has become an essential component of retention strategies across multi-product platforms, offering users additional options while remaining within the same ecosystem. Adding a full studio portfolio allows PokerStars to refresh its library without relying solely on in-house development.

The timing of the agreement is notable as the iGaming market continues to mature. Regulatory scrutiny has increased across many regions, placing greater emphasis on partnerships between operators and suppliers that consistently meet compliance standards. For content providers, securing placement on a platform operated by a group such as Flutter Entertainment can signal operational readiness and technical maturity.

For BGaming, the PokerStars deal reflects a measured expansion strategy rather than a rapid push into new territories. By focusing on established operators with global reach, the studio can concentrate resources on content development while leveraging partner platforms for distribution. This approach reduces fragmentation and allows for more consistent performance across markets.

The agreement does not include exclusive titles or platform-specific releases, suggesting that both parties are prioritising breadth and accessibility over differentiation. BGaming's catalogue is presented as a complete package, while PokerStars retains flexibility in how it deploys the content across its casino environment. This structure allows the partnership to scale without requiring significant adjustments on either side.