Wazdan Strengthens UK Position

Wazdan Strengthens UK Position

Media Partner

Wazdan

Rated 96.31/100%

461 Casinos | 196 Games

All Casinos

Number of games

196

Country

Malta

Founded

2010

• Slots
• Table Games
• Tournaments

Wazdan has deepened its presence in the United Kingdom through a partnership with Bally’s Interactive, bringing a collection of its titles to a broad range of well-known casino brands. The agreement marks another deliberate step in Wazdan’s strategy of growing in tightly regulated European markets by working with established operators.

The partnership has been carried out through Relax Gaming’s aggregation platform, enabling Wazdan to go live quickly across Bally’s Interactive’s UK portfolio. This includes popular names such as Jackpot Joy, Virgin Games, BallyBet Casino, Rainbow Riches Casino, Double Bubble Bingo, and Monopoly Casino. The simultaneous rollout across these brands ensures that Wazdan’s titles are visible in several parts of the UK market at once, a move that aligns with the supplier’s objective of building stronger recognition among players through trusted platforms.

The initial launch brings 20 games from Wazdan’s catalogue, a mix of established titles and more recent releases. Among the selection are 36 Coins, Hot Slot: 777 Cash Out, Mighty Fish: Blue Marlin, and Mighty Wild: Panther Grand Platinum Edition. These sit alongside a range of other titles chosen to highlight Wazdan’s distinctive mechanics, which aim to differentiate the portfolio in a crowded UK environment.

Several of Wazdan’s trademark features are included in the rollout, such as Hold the Jackpot, Cash Infinity, Collect to Infinity, Sticky to Infinity, and Cash Out. Rather than simply replicating standard slot structures, these mechanics are designed to sustain engagement by creating varied win pathways. For Bally’s Interactive, the addition of such features brings further variety to its existing library, offering players new mechanics within a familiar brand environment.

Executives from both sides have positioned the collaboration as a natural step. Andrzej Hyla, Wazdan’s Chief Commercial Officer, noted that working with Bally’s strengthens the developer’s footprint in regulated jurisdictions and aligns with its longer-term growth plans. He emphasized that the UK launch represents more than just a market entry, but also an opportunity to build sustainable recognition through a respected operator.

From Bally’s Interactive, Dezso Pazmany, Director of Product Operations, described Wazdan as a supplier with a reputation for creating distinctive slot content. He highlighted confidence in the appeal of Wazdan’s games and expressed that the new integration would enrich the entertainment options across Bally’s brands in the UK.

The decision to enter the UK through Bally’s Interactive is notable for several reasons. The UK remains one of the most competitive regulated markets in Europe, with established operators competing on both content and service. For suppliers like Wazdan, gaining visibility here is not simply a matter of licensing but of forging partnerships with operators that already command strong recognition. Bally’s Interactive, with its portfolio of longstanding brands, provides precisely that.

The role of Relax Gaming as an aggregator also underscores the structural shifts in the industry. Content distribution in modern iGaming relies heavily on aggregation platforms, which enable suppliers to expand across multiple operators without the delays of individual integrations. For Wazdan, this has meant a streamlined entry into the UK, ensuring its content reaches audiences quickly while maintaining compliance with local requirements.

This partnership can also be seen as part of a wider industry trend where suppliers focus on selective collaborations rather than blanket expansion. By aligning with operators that already hold significant market share, suppliers reduce the risks of fragmentation while gaining stronger exposure. For Wazdan, choosing Bally’s as a partner illustrates an emphasis on quality of partnerships rather than sheer volume.

The move has implications for both sides. Wazdan secures a broader presence in one of Europe’s most visible markets, while Bally’s adds another layer of diversity to its content strategy. In a jurisdiction where content variety is often a key factor in player retention, such integrations are increasingly valuable.