Thunderkick Deepens Italian Market Ties With E-Play24

Thunderkick Deepens Italian Market Ties With E-Play24

Thunderkick

Rated 96.01/100%

460 Casinos | 86 Games

All Casinos

Number of games

86

Country

Sweden

Founded

2012

• Slots

Thunderkick has taken another step in its European growth strategy by forming a partnership with E-Play24, one of Italy’s most established online operators. The agreement expands the reach of the Swedish studio’s portfolio in a jurisdiction that has become a central focus for many suppliers in recent years.

This collaboration comes after a series of similar arrangements that have steadily increased Thunderkick’s profile across Italy. By adding its titles to E-Play24’s platform, the studio strengthens its foothold in a highly competitive and regulated market, while the operator broadens the variety of games available to its customers.

The Italian gambling landscape has long attracted international developers due to its size and maturity; however, success often depends on collaborating with influential local operators. E-Play24’s network makes it a valuable partner, providing Thunderkick with access to a larger audience and ensuring that its games are placed alongside titles from other leading providers.

Among the slots making their way onto the operator’s platform are well-known releases such as Midas Golden Touch 2, The Wildos 2, and Eager Beavers. These games reflect Thunderkick’s creative approach to design and have been cited by the developer as titles that have performed particularly well with Italian players. Their inclusion supports E-Play24’s strategy of maintaining a diverse catalogue that appeals to a broad player base.

The partnership has been described as mutually beneficial. Thunderkick gains distribution through a major operator in one of its target regions, while E-Play24 enhances its offering with a studio that has built recognition for its distinctive slot content. In an increasingly crowded market, these kinds of alliances allow both sides to reinforce their positions.

Andrea Brioschi, Key Account Manager at Thunderkick, noted that E-Play24 is regarded as one of the country’s leading operators, with a reputation for offering a wide range of titles from prominent developers. He pointed to the positive trajectory of Thunderkick’s content in Italy and expressed confidence that the partnership will extend this momentum.

On the operator’s side, Head of Operations Alessandro Grasso underlined the importance of working with studios that bring fresh ideas to the market. He emphasised that Thunderkick’s catalogue had already resonated well with Italian audiences and suggested that the integration would strengthen E-Play24’s collection by introducing additional variety and depth.

Beyond the immediate benefits for both parties, the deal reflects broader industry trends. Content suppliers are increasingly focused on building long-term partnerships in regulated markets, where sustainable growth often relies on collaboration with established operators. For operators, offering an extensive portfolio is essential to maintaining competitiveness, particularly as player expectations evolve and the demand for variety grows.

Italy continues to serve as an attractive destination for international studios, but the market is also defined by strict regulation and intense local competition. Suppliers entering or expanding in the jurisdiction must navigate these conditions carefully, ensuring that their games not only meet regulatory standards but also align with the preferences of Italian players. For Thunderkick, the partnership with E-Play24 represents a deliberate step in this direction, reinforcing its commitment to steady, sustainable growth in the region.

The timing of the agreement is notable, given the increasing pace of international operators and suppliers seeking entry into Italy. The market’s stability and size make it a natural target, yet success is never guaranteed. Partnerships such as this one demonstrate how both operators and suppliers are adapting by joining forces rather than relying solely on individual efforts.

Thunderkick is likely to continue building its Italian network through similar collaborations, ensuring that its content remains visible and accessible across a range of platforms. The deal with E-Play24 adds another layer to that strategy, strengthening both distribution and recognition in a key jurisdiction for the company’s European ambitions.

For E-Play24, the partnership is equally significant. By adding Thunderkick’s titles to its catalogue, the operator reaffirms its strategy of offering diverse content from multiple developers, helping it stand out in a crowded field. The integration also signals its ongoing commitment to delivering a wide-ranging product selection, a factor that remains central to sustaining competitiveness in Italy’s regulated market.