TaDa Gaming Secures European Distribution With Light & Wonder

TaDa Gaming Secures European Distribution With Light & Wonder

Media Partner

TaDa Gaming

Rated 89.49/100%

15 Casinos | 120 Games

All Casinos

Number of games

120

Country

Malta

Founded

1999

• Slots
• Table Games

TaDa Gaming has reached a new milestone in its growth strategy by signing a pan-European distribution deal with Light & Wonder. The agreement will see TaDa’s catalogue integrated into Light & Wonder’s extensive content platform, enabling wider access to regulated markets across Europe and strengthening the studio’s ability to connect with operators through a single channel.

Through this partnership, Light & Wonder’s aggregator will now host a range of TaDa titles, among them Devil Fire 2, Fortune Coins, and Clover Coins 3×3. These releases join a growing portfolio of more than 200 games developed by TaDa, which include not only slot formats but also its signature fish-shooting titles and gamification tools such as GiftCode and WIN CARD. The agreement offers Light & Wonder’s operator partners an expanded selection of content while providing TaDa with a direct route into new territories.

A central factor in the deal is TaDa Gaming’s licensing profile. The studio has been accredited by regulators including the UK Gambling Commission, the Malta Gaming Authority, Sweden’s Spelinspektionen, and the national regulators of Greece and Romania. An application with Ontario’s market regulator is also underway. This emphasis on certification has positioned TaDa as a suitable partner for a distributor like Light & Wonder, which prioritizes licensed and compliant providers when expanding its content marketplace.

Light & Wonder already operates across more than 38 regulated jurisdictions and manages a content hub of over 6,700 titles, processing more than five billion rounds per month. Its marketplace has become a key point of access for operators seeking to diversify their portfolios without building individual integrations with every supplier. By adding TaDa, Light & Wonder further broadens the mix of content available, extending its reach into segments of the market where demand is growing for a wider variety of game formats and engagement tools.

The regional focus of this agreement will initially concentrate on several European markets. These include countries operating under Malta Gaming Authority regulations, Italy, Portugal, and regulated jurisdictions within the Balkans and Baltic regions. The United Kingdom is another market of interest, notably as TaDa recently secured its UKGC license, an accreditation often viewed as one of the most rigorous in the sector. This alignment between TaDa’s regulatory progress and Light & Wonder’s European ambitions underscores the strategic rationale behind the partnership.

Ray Lee, Director of Business Development at TaDa Gaming, described the collaboration as the outcome of a deliberate focus on building a regulatory foundation that supports long-term growth. He emphasized that the company’s licensing achievements have been instrumental in opening doors to distribution opportunities of this scale. For TaDa, working with Light & Wonder provides a pathway to operators it might not otherwise reach as efficiently, particularly in markets where compliance is an essential condition of entry.

On the side of Light & Wonder, Steve Mayes, Senior Director of Partnerships for iGaming, highlighted that working with suppliers such as TaDa aligns with the company’s commitment to sourcing content from developers who are already established in regulated markets. He pointed out that the integration of TaDa’s catalogue will provide operators with greater variety while maintaining the standards required in jurisdictions across Europe.

This agreement reflects a broader pattern within the iGaming industry, where partnerships between content studios and aggregators are increasingly central to market expansion. For suppliers, aggregator platforms reduce the barriers of distribution by offering a single integration point that leads to multiple operators and markets. For aggregators, the value lies in continually expanding their libraries with content that can attract and retain users across different regions and demographics.

TaDa Gaming’s focus on both variety and regulatory compliance makes it a relevant addition to Light & Wonder’s portfolio. Its mix of traditional slots, fish-shooting titles, and gamification tools provides different layers of engagement, which can be particularly important for operators seeking to differentiate their offerings. At the same time, its licensing credentials ensure that the content can be deployed in multiple regulated spaces without creating additional compliance risks for operators.

Light & Wonder’s strategy of building scale through aggregation while maintaining a selective approach to partnerships mirrors the broader industry shift toward structured growth. By integrating providers who bring both content diversity and regulatory readiness, the company retains its role as a bridge between creative studios and operators in competitive jurisdictions.

For TaDa Gaming, the partnership represents both an endorsement of its regulatory strategy and a significant step in its European trajectory. For Light & Wonder, it reinforces the company’s role as one of the most influential distributors of digital gaming content, capable of shaping how operators source and deliver new titles to their players.