SOFTSWISS Launches Sportsbook Budget Tool

SOFTSWISS Launches Sportsbook Budget Tool

As interest in regulated sports betting continues to expand across new markets, one company is aiming to simplify the financial groundwork required to enter the space. SOFTSWISS, a long-standing technology provider in the iGaming sector, has launched a new online tool designed to help businesses explore the financial implications of operating a sportsbook.

The tool, named the Sportsbook Budget Calculator, functions as a self-guided platform where users input specific parameters to receive a 12-month financial projection. From pre-launch setup to ongoing operational expenses and revenue outlooks, the tool aims to present a structured overview of the potential investment and returns involved in a sports betting operation.

The introduction of this calculator comes at a time when an increasing number of businesses, both within the gambling industry and adjacent sectors, are assessing whether to enter regulated betting markets. However, without access to independent planning resources, many struggle to accurately map out the financial risks and thresholds associated with such a move. SOFTSWISS' new tool aims to bridge that gap by providing operators with the ability to create their projections, tailored to their specific variables.

Rather than relying on fixed templates or generic estimates, the calculator allows users to adjust a wide range of cost inputs. These include licensing requirements, software acquisition, staffing, and infrastructure. Once submitted, the tool generates a full-year profit-and-loss projection that reflects the assumptions entered by the user. It also estimates potential revenue based on average player value and expected traffic.

For those at an earlier stage of planning or seeking a broader overview, the tool offers a simplified option that requires fewer inputs. This “quick mode” provides a faster but less detailed estimate, offering initial visibility into whether the economics of a sportsbook model align with the user's goals or budget constraints.

While the calculator operates entirely within the browser, users also have the option to request a downloadable spreadsheet version pre-filled with their data. This format enables a deeper internal analysis or comparison between alternative planning models.

According to Victor Sekushenko, Head of Sales at SOFTSWISS Sportsbook, the goal behind the tool is to support clearer decision-making across the sector. In his view, access to straightforward budgeting resources is often limited, particularly for companies exploring new verticals or entering markets for the first time. With regulation evolving rapidly in various jurisdictions, he argues, having reliable data to model costs is becoming a core part of business planning.

The launch of the calculator follows several previous initiatives by SOFTSWISS aimed at promoting sector transparency. These include its ‘iGaming Software Playbook,' which examines the pros and cons of custom development versus pre-built platforms, as well as region-specific reports, such as its overview of South Africa's regulatory landscape. The company has also published annual insights on market trends, signaling a consistent interest in guiding decision-makers through structural changes in the industry.

What the new budgeting tool adds is an interactive layer, one that transforms high-level guidance into actionable numbers. As regulation becomes more fragmented and markets grow more competitive, many companies are no longer approaching sportsbook operations with one-size-fits-all models. Instead, there's a stronger demand for tailored forecasting that reflects regional requirements and organisational scale. SOFTSWISS is responding to this shift with a tool that enables users to engage directly with their data, rather than relying solely on consultation.