Wazdan Launched Multi-Stage Promotional Campaign

Wazdan Launched Multi-Stage Promotional Campaign

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Wazdan

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456 Casinos | 196 Games

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Number of games

196

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Malta

Founded

2010

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• Tournaments

Wazdan has introduced a long-term promotional rollout set to run from June to mid-October 2025, involving a structured campaign that incorporates three of its internal bonus mechanisms. Titled Multidrop, the promotion is structured in seven phases, each integrating real-time rewards across the company's slot titles. The combined prize pool across the campaign has been set at €5 million, distributed via Wazdan's network of partnered casino operators.

The initiative has been framed as an operational strategy designed to create repeat engagement across the brand's slots catalogue, with participating operators granted access to integrated promotional mechanics. These tools, Mystery Drop, Mystery Multiplier Drop, and Jackpot Drop, are not new to Wazdan's offering but are now being deployed together in a coordinated, multi-month framework intended to scale their reach and maintain interest over a longer period.

The campaign commenced on June 23 and will conclude on October 14, 2025. Each stage within the campaign calendar introduces a slightly adjusted configuration of the available tools, offering partner operators flexibility to align player-facing messaging and promotional positioning according to their internal schedules or broader marketing priorities.

One aspect that distinguishes this initiative is the absence of competitive ranking systems or traditional leaderboard structures. Rather than rewarding participants based on comparative performance or tournament placement, the Multidrop system distributes rewards through randomised triggers embedded directly in gameplay. This method allows for seamless integration with ongoing slot sessions and requires no additional interaction from the player beyond typical gameplay actions.

While Wazdan's previous campaigns have explored variations of these tools individually, this new structure marks the first instance in which all three promotional tools have been activated under a shared promotional umbrella. The campaign's size and duration suggest a broader aim beyond short-term performance metrics, focusing instead on cumulative network engagement and infrastructure stress testing to assess the tools' scalability.

Speaking on behalf of Wazdan, Radka Bacheva, Head of Sales, described the Multidrop initiative as an “alternative engagement path” within the current product ecosystem, referencing its ability to operate without requiring player opt-in or manual activation. She also suggested that the extended timeline of the promotion allows for a more stable form of user engagement that does not depend solely on peak promotional cycles.

From an operator's perspective, the draw lies in the ability to integrate the promotional infrastructure into daily operations without adding significant overhead. Because the tools run on Wazdan's backend and are triggered algorithmically, participating partners do not need to configure separate campaigns or manually manage reward fulfillment.

This structure provides added flexibility, especially for operators functioning across multiple jurisdictions or within regulated markets that impose constraints on how promotions are delivered. The underlying technology is already certified across numerous European and international territories, which removes the need for jurisdiction-specific adjustments in most cases.

Each of the tools embedded in the campaign functions as a standalone reward system. The Mystery Drop feature allows for random allocation of rewards during active gameplay. The Mystery Multiplier Drop assigns multipliers to players' winnings through probabilistic triggers. Jackpot Drop, meanwhile, introduces variable rewards that align more closely with progressive-style distributions. These systems have been configured to operate in parallel without conflicting triggers, and each can be weighted differently across the campaign's stages to test user response and conversion data.

While the current campaign focuses exclusively on slots, the structure being tested could be applied to other product types if future configurations permit. Whether Wazdan extends this campaign architecture to other verticals will likely depend on how the Multidrop framework performs across its various phases.

Industry observers note that suppliers are increasingly using extended network campaigns like this as a way to consolidate partner interest ahead of product cycles or the fourth quarter (Q4) launches. While the emphasis here remains on reward distribution, the campaign also serves to reinforce the underlying functionality of Wazdan's promotional toolkit and its ability to operate in a plug-and-play format.

It also offers a test bed for future promotional adjustments, particularly as regulatory scrutiny around traditional marketing approaches continues to evolve across multiple markets. Operators participating in the campaign have the option to tailor certain parameters of the drop tools within compliance limits, giving them flexibility without altering the core promotional logic.

The Multidrop initiative will remain active through early autumn, with regular reporting cycles in place for operators to track campaign performance. While no interim data has been published as of yet, the length of the initiative suggests that Wazdan is prioritising stability and scale over short-term results.